The Digital Catapult Centre Brighton is about collaborative R&D and enabling breakthrough innovations. At this event we introduced Store of the Future - a physical space in the Netherlands that hosts innovative retail products and services. http://storeofthefuture.nl/ Watch for an introductory Store of the Future talk by it’s Retail Research Director John Terra. Follow us on Twitter to get involved in the conversation https://twitter.com/Digicatbrighton If you want to learn more about the Digital Catapult Centre Brighton, check out the website here: http://www.digitalcatapultcentre.org.... Don't forget to follow us on Twitter to join in the conversation and to receive live updates: https://twitter.com/Digicatbrighton We also have a Linkedin group, please join to engage and share ideas with other participants interested in the Digital Catapult Centre Brighton: https://www.linkedin.com/grp/home?gid... If you would like to be added to our Slack group, got any questions about any of our events or have just any questions in general, feel free to drop us an email at any time. Rosalie@wiredsussex.com

1. The Future of Retail starts with
the ultimate question: “How and what if ?”

2. The Future of Retail
How will we shop by 2030?
Good question!

3. Ask the shoppers of 2030!

4. Millennials digital
grown ups
The digisumer on the move
99%

5. Millennials love to
shop offline
Shopping will be done in stores
69%

6. Store of the Future
Search
• Raise awareness
• Mouth-to-mouth ads
• Get discount offers
• Gathering opinions
• Compare products
• Plan journey
• Plan route
Shop
• Customize
• Browse, check & try
• Be inspired
• Be serviced
• Get suggestions
• Be Advised
• Be entertained
• Fit and test
• Get loyalty benefits
• Check-outs
• Get products
• Return products
Share
• Share products & services
• Share information
• Share opinion with company (C2B)
• Share opinion with pears (C2C)
• Receive after sales treatment

7. The Store of the Future

8. For retailers applying the latest innovations is often a major step. How does it work exactly? What is
the added value? Would it fit in my organisation? Is it easy to integrate this innovation? Is the
consumer ready for this? Retailers have a lot of questions. There is a need for a place where
retailers can really see the innovations in practice, where they can try them and where they can
obtain all answers and information about the innovations and the opinions of the consumers.
Together with partners of the project we opened The Store of the Future. It is the smallest
innovative department store of The Netherlands, with shop-in-shops of existing retailers. The
store will be open for one year for retailers, consumers, suppliers and others.
W
H
Y
H
O
W
W
H
A
T
 A place where consumers are welcome to orient themselves and to buy products in an
innovating environment.
 A place where retailers are welcome to see and try the newest innovations and where all their
questions will be answered.
 An inspiring environment where events, presentations and tours will be organized.
 A place where people (from retailers to suppliers) activily can participate by showing their
products and / or innovations.

9. Store of the Future

10. The Store of the Future
350 SQM
15+ Retailers & Brands
35+ Partners
12 Months
12 Side tracks
150+ events
365 Days customers

11. Feedback and business environment
Consumers (c-to-b visitors):
• Do you like the innovation or idea for yourself?
• Why?
• What do we need to improve to make it (more) successful?
Experts (b-to-b visitors):
• Do you like the innovation or idea for your company?
• Why?
• What do we need to improve to make it (more) successful?
• Is this the future of retail within your sector?
• Are you interested in this technology partner?

12. Retail innovation and feedback lab

13. The Store of the Future
FOR AR GO TO:
vr.sotf.mobilemall.nl

14. The Store of the Future
Interaction
technology

15. The Store of the Future
Decision & data
technology

16. The Store of the Future
Advice
technology

17. The Store of the Future
Interaction and
fun technology

18. The Store of the Future
Interaction and
fun technology

19. The Store of the Future
Augmented & VR
technology

20. The Store of the Future
Augmented & VR
technology

21. The Store of the Future
Experiment:
shopping with bags is history
Stock
experiment

22. The Store of the Future
Big data

23. What’s next?
Robots: Alpstories
3D printing: America Today
Beacons: SOTF App

24. What are we looking for?
• Multi platform content management system
• Size measurement for fashion and shoes
• Big data based personal instore interaction
• Fast (mobile) checkout
• Loyalty (dwell time based)
• Customer feedback tools (fast & easy)
• Relevant sectors: DIY and Opticians
• Instore selfservice Apps (suggestions, finding products, advice)
• ……..

25. Store of the Future
Search
• Raise awareness
• Mouth-to-mouth ads
• Get discount offers
• Gathering opinions
• Compare products
• Plan journey
• Plan route
Shop
• Customize
• Browse, check & try
• Be inspired
• Be serviced
• Get suggestions
• Be Advised
• Be entertained
• Fit and test
• Get loyalty benefits
• Check-outs
• Get products
• Return products
Share
• Share products & services
• Share information
• Share opinion with company (C2B)
• Share opinion with pears (C2C)
• Receive after sales treatment

26. The Future of Retail starts here
Q&A Research & Consultancy
Printerweg 22
3821 AD, Amersfoort
033-2454637
www.qanda.nl
Contact
John Terra
jterra@qanda.nl
Will you be joining us?