3. NEWS - AUGUST 2012
August 21, 2012
30% of US Internet homes have a Connected TV
August 17, 2012
83% of video operators plan to offer TV Everywhere by 2013
August 17, 2012
In October 2011 the use of the Internet feature in IPTV-enabled homes was
estimated at about 2% of their TV use. In February 2012 it jumped to about 5%
August 13, 2012
Video games on connected TVs is forecast to grow rapidly to
$1.6 billion in 2016, up from $88.0 million in 2012
August 1, 2012
Internet Connected TVs to Reach 650m by 2017
14. WHAT DID WE LEARN FROM MOBILE
1 Fragmented environments are expensive
The more platforms the higher the cost to maintain
2 Speed to market is key
App updates went from annually to monthly
3 Users want a common experience
15. THE SMART TV CHALLENGE
1 Brands want reach & coverage
Essential to cover all the major TVs (Samsung, LG, Philips,
Sharp, Panasonic, Sony) devices (TV + Blu-ray, STBs) and
platforms (Google TV, Opera Software)
2 Commonality yet mass Fragmentation
Most Smart TV app SDKs are based on HTML, JavaScript and
CSS but there are many differences between how TVs,
devices and platforms function.
3 App creation and cost of maintenance
Using multiple SDKs to create and maintain Smart TV apps is
massively time consuming and hard to manage