Win Over World Captivating Personality Stellar Reputation

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The document discusses the concept of panoramic public relations (PR) and how to use PR strategies to build a captivating personality and stellar reputation. It provides tips on composing, positioning, and realizing an effective panoramic PR strategy through publishing content, targeting keywords and headlines, distributing widely, and tracking results. The goal of panoramic PR is to increase visibility, attention, relationships and profitability through an always-on social and digital PR approach.

Business

Panoramic PR at IMEX
How to Win Over the World with a
Captivating Personality and a
Stellar Reputation
©Barbara Rozgonyi @wiredPRworks

Digital Pioneer
Meeting/Event Planner
MPI~SMC Chicago
Ask the Expert 12:30-2:00
www.wiredPRworks.com

What Does PR Mean?
©Barbara Rozgonyi @wiredPRworks

Tweet This 
PR is the glue that binds personality &
reputation together #PanoramicPR #PR
#IMEX14
©Barbara Rozgonyi @wiredPRworks

Personality + Reputation
©Barbara Rozgonyi @wiredPRworks

Panoramic PR
Composing
Positioning
Realizing
Action Steps
©Barbara Rozgonyi @wiredPRworks

PR PROBLEMS
LACK OF
Attention
Registrations
Sponsorships
Relationships
©Barbara Rozgonyi @wiredPRworks

http://www.kpcb.com/internet-trends
©Barbara Rozgonyi @wiredPRworks

What Causes PR Problem?
Invisible
Boring
Insecure
Unskilled
Unenlightened
©Barbara Rozgonyi @wiredPRworks

CURE
Panoramic PR
WIRED
Social
©Barbara Rozgonyi @wiredPRworks

RESULTS
Visibility
Positioning
Attention
Interest
Relationships
Profitability
©Barbara Rozgonyi @wiredPRworks

COMPOSING
©Barbara Rozgonyi @wiredPRworks

PR P-R-I-M-E-R
Publish
Report
Inform
Mediatize
Experience
Repeat
©Barbara Rozgonyi @wiredPRworks

POSITIONING
©Barbara Rozgonyi @wiredPRworks

•@wiredprworks
Wired PR Works in 3D:
Digital. Direct. Dynamic.

5 Essential Panoramic PR Elements
Keywords
Headlines
Stories
Links
Distribution service
©Barbara Rozgonyi @wiredPRworks

Panoramic PR Attracts
Readers
Search engines
Journalists
Bloggers
Sponsors
Attendees
©Barbara Rozgonyi @wiredPRworks

Press Tips
Images
Calendars
Respond
Don’t Attach
Features
Thanks to Tyler Davidson of
Meetings Focus Magazine

REALIZGING
©Barbara Rozgonyi @wiredPRworks

Insure Success
Choose relevant keywords
Be consistent
Distribute frequently
Assess results
Refocus strategies
TOOLS
©Barbara Rozgonyi @wiredPRworks

Action Steps
Editorial Calendar
Distribution List
Create
Send
Track
©Barbara Rozgonyi @wiredPRworks

Thank You!
http://wiredprworks.com
http://facebook.com/wiredPRworks
@wiredPRworks on twitter.com
LinkedIn Barbara Rozgonyi
http://slideshare.net/wiredPRworks
©Barbara Rozgonyi @wiredPRworks

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Win Over World Captivating Personality Stellar Reputation

1. Panoramic PR at IMEX How to Win Over the World with a Captivating Personality and a Stellar Reputation ©Barbara Rozgonyi @wiredPRworks

2. Digital Pioneer Meeting/Event Planner MPI~SMC Chicago Ask the Expert 12:30-2:00 www.wiredPRworks.com

4. Tweet This  PR is the glue that binds personality & reputation together #PanoramicPR #PR #IMEX14 ©Barbara Rozgonyi @wiredPRworks

16. •@wiredprworks Wired PR Works in 3D: Digital. Direct. Dynamic.

17. 5 Essential Panoramic PR Elements Keywords Headlines Stories Links Distribution service ©Barbara Rozgonyi @wiredPRworks

20. Press Tips Images Calendars Respond Don’t Attach Features Thanks to Tyler Davidson of Meetings Focus Magazine

21.

22.

23.

24.

25.

30.

34.

35.

40. Insure Success Choose relevant keywords Be consistent Distribute frequently Assess results Refocus strategies TOOLS ©Barbara Rozgonyi @wiredPRworks

43. Thank You! http://wiredprworks.com http://facebook.com/wiredPRworks @wiredPRworks on twitter.com LinkedIn Barbara Rozgonyi http://slideshare.net/wiredPRworks ©Barbara Rozgonyi @wiredPRworks

Notes de l'éditeur

Calendar, messages, audiences, email/release, stories, keep going