The BrandZ™ Top 100 Most Valuable Global Brands 2014 Infographic 100 สุดยอดแบรนด์มูลค่าสูงที่สุดในโลกปี 2014 Read more: http://goo.gl/eF9lmS

1. 1 2 3 4 5 6 18 19 20 21 22 23 24 25 26 27 28 29 30
34
545556575859
100
FAST GROWING
MARKETS
2014: YEAR OF TRANSFORMATION,
CONSOLIDATION AND DISRUPTION
10% 16%
Google’s rise symbolizes the strength of
the technology category.
Technology brands in the Global Top
100 total $827 billion, almost 30% of the
value of the BrandZ™ Global Top 100.
Technology category rose 16% overall in
brand value.
Top Brand
The value of the BrandZ™
Top 100 Most Valuable Global
Brands 2014 is $2.9 trillion.
Top
100
$2.6
trillion
Top
100
$2.9
trillion
20142013
Twitter
LinkedIn
Ford
Bank of America
PayPal
ING Bank
UBS
Newcomers
The BrandZTM
Top 100 Most Valuable Global
Brands share price index consistently
outperform the S&P market index.
Brand value appreciated by 54% among the
BrandZ™ 2014 Top risers, compared with 44% last year.
TENCENT
+97%
+68%
+61% +61%
+58% +56% +56% +55% +53% +51%
06 07 08 09 10 11 12 13 14
81.1%
44.7%
BrandZ™
SPP 500
$271,893m $29,490m
TOP 10 BRANDS
$158,843m $147,880m $107,541m $90,185m $85,706m $80,683m $79,197m $77,883m $67,341m $64,255m
CATEGORY
GROWTH
REGIONAL GROWTH
STOCK MARKET
PERFORMANCE
TOP 10 RISERS
GlobalBanks
Apparel
$99,599m
$123,800m
$251,351m
$72,306m
$171,621m
$66,207m
$111,758m
$330,427m
$111,528m
$280,975m
$841,482m
$109,033m
RegionalBanks
Beer
FastFood
Insurance
Luxury
Telecoms
PersonalCare
Retail
Oil&Gas
SoftDrinks
Technology
Cars
$138,856m
Brand Contribution
indicates how much
of brand value can be
attributed to brand
itself. The index runs
from 1 (low) up to 5
(high).
Luxury is the most
represented category
in the top brands by
Brand Contribution
with 6 brands, followed
by beer with 2 brands.
GROWTH ACROSS ALL
CATEGORIES FROM 2013
8283848586878889909192939495969799 7 8 9 10 11 12 13 15 16 1714 31 32 33
35363738394041424344454647484950515253
6061626364656667686970717273747677787980 7581
98
$330,427m
BRAND
CONTRIBUTION
RISING
IMPORTANCE OF
TECHNOLOGY
KEY VALUATION CHANGES
Google increased the most in $ value in
the 2014 rankings.
It has also increased significantly since
2006, $121.4b, second only to the gain of
$131.9b by Apple during the same period.
$45.2 BILLION
Tencent, the Chinese social
network and Internet portal,
led the list of fastest risers
overtaking China Mobile as
China’s most valuable brand.
97% BRAND VALUE
Twitter and LinkedIn
entered the Top
100 for the first
time, at numbers 71
and 78, respectively.
TOP 100 DEBUT
Amazon became the
first retailer to enter the
Top 10 at number 10.
TOP 10
DISTINCTION
$142,103m
FACEBOOK
BT
IKEA
UNIQLO
FORD
MOVISTAR
NIKE
DHL
CVS
+29%
+17% +16% +16%
+16%
+15%
+6%
+14%
+10%
+11%
+8%
+3% +4%
+12%
www.brandz.com
5%
3% 3%
3% 41%
41%
4%
29%
40%
20%
North
America
5.9%
50 Top 100 brands
$959,514m
Top 10 brands
312
Continental
Europe
19%
23 Top 100 brands
$246,799m
Top 10 brands
312
UK
5.4%
6 Top 100 brands
$155,753m
Top 10 brands
12 3
Asia
15.8%
20 Top 100 brands
$314,188m
Top 10 brands
312