UI patterns are beloved by developers. Yet there is no design perfect for every situation. “It depends” should be the most frequently used answer to all design questions. Iga will talk about how theory of relativity should be applied to interface design.

1. It Depends
THEORY OF RELATIVITY
IN INTERFACE DESIGN
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2. How many of you are developers?
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3. How many of you had to design UI?
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4. Use patterns & libraries!
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5. Designing = merging patterns
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6. 6

7. Pop-ups are evil
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8. Are they always?
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9. Mega drop down menu works well
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10. Does it always?
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11. OK or cancel?

12. OK or cancel? It depends.
http://measuringuserexperience.com/SubmitCancel/index.htm

13. 1 Context is important
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14. Red is for error
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15. Is it always?
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16. How to search seeds?
Categories or advanced search?
logo
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17. How do users search seeds?
What are the most
important information?
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18. 2 Ask „for whom”
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19. What’s the right tab order? Yoke messenger app
1 2
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20. Western culture Arabic culture
What we ended up with :)
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21. Everyone knows how to print Do they really?
Ctrl + P

22. 3 Listen to your users?
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23. News feed
on Facebook
within 24 hours a protest group had
grown to 750,000 members
Facebook has grown from 15 million active users
in September 2006 to over 100 million active
users in September 2008, „despite” news feed
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24. Don’t create fatware
a software with too many features

25. 4 Remember: less is more

26. Looks difficult = is difficult
Apperance has a strong impact on functionality: an application
that appears cluttered or illogical is hard to understand and use.
/iPhone human interface guidelines/
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27. Paradox of choice: more is less

28. How to reduce paradox of choice?
First step Second step Third step
of color choice of color choice of color choice
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29. 5 Ask about bussines goals

30. Gallery:
dynamic or page reloads?
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31. When making money off of advertising on page views –
choose page reloads
When a highly visited
Website launched a new
design, page views
dropped 40% but they
made money off of
advertising.
/Jared Spool/
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32. 6 Experiment and test results
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33. Traditional web form layout
vs. Mad Libs format
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34. Traditional web form layout
vs. Mad Libs format
Vast.com
increased conversion by 25-40%
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35. Clicking unclickable
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36. Designing = thinking
about users
about business goals
about context of use
about simplicity

37. Are patterns evil?
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38. As designers, sometimes we need
a little inspiration to get our creative
juices flowing. Looking at examples
of different user interface patterns
could give us the ideas we need
to design something amazing.
/Anthony Tseng/
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39. Ask questions!
more on 37signals blog

40. WHAT FOR?
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41. Iga Mościchowska
im@witflow.com
› UX designer
› WitFlow co-owner
› UXbite initiator & co-author
ux & usability studio Polish UX blog