2. Social Media? people coming together community spaces online and offline create, manage & share content ‘conversation’ - not - ‘broadcast’
3. What are Canadians doing online? 85% of Canadians have access 83% have high-speed or high-speed light 94% use email as most frequent activity 36% visit blogs
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5. 90% of people seek advice before a purchase and trust online recommendations
6. Est. 50% of Canada’s online population on Facebook
Use FB to your advantage – monitor for ‘protest’ groups/sitesExperiment with Pages and ApplicationsIntegrate Facebook into other sitesUse the targeting featuresDemographic and socially-targeted adsDIYPremium FB real estateAds in certain applicationsDrive to Facebook and other web sites