1. SHOW ME THE MONEY – MARCH 2012
How did we reach 5M downloads with
our first game?
Arthur Madrid
CEO, Pixowl
arthur@pixowl.com

2. SHOW ME THE MONEY – MARCH 2012
Our first game did 5M downloads in 6 months!
Download it on
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3. SHOW ME THE MONEY – MARCH 2012
“From a BIG concept to a SIMPLE execution…”
Concept: A cartoonist, a serial entrepreneur and a developer…
want to develop games using the same cartoon character to retain user
and grow the IP value.
Execution: Make the classic “Snake game” and design an original
character.

4. SHOW ME THE MONEY – MARCH 2012
3 Top Mistakes that I did /all entrepreneurs do…
#1: Don’t make a first version too complicated!

5. SHOW ME THE MONEY – MARCH 2012
3 Top Mistakes that I did /all entrepreneurs do…
#2: Don’t think your product will be for everybody!
Hardcore VS. Casual

6. SHOW ME THE MONEY – MARCH 2012
3 Top Mistakes that I did /all entrepreneurs do…
#3: Don’t think “money”, think “people”!
X

7. SHOW ME THE MONEY – MARCH 2012
3 Tips
#1: Build a great team of founders

8. SHOW ME THE MONEY – MARCH 2012
3 Tips
#2: Be/Make friends: investors, advisors, partners…
However important can be your advisors, investors, clients, partners…do not
work with them if you can not take a beer with them!

9. SHOW ME THE MONEY – MARCH 2012
3 Tips
#3: Iterate!
Learn to assume endless loop before deciding.

10. SHOW ME THE MONEY – MARCH 2012
Where we are
5M Players in 6 Months
Seed Round with Business Angels
Kima Ventures, Martin Varsavsky (Ya.com,FON), Fabrice Grinda (OLX,Zingy)
12 Employees (San Francisco/Buenos Aires)
2 Games Released - 2 Games in Progress
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11. SHOW ME THE MONEY – MARCH 2012
QA