The Subject is Video Marketing and the value of You Tube as a platform for video.

1. 1
Video Marketing
101
OR HOW I LEARNED TO LOVE YOUTUBE…….
Audit Visuals

2. Marketing

2
The process of communicating the value of a product or service
to customers, for the purpose of selling that product or service.

Capturing marketing insights

Connecting with customers

Building strong brands

Delivering and communicating value

Creating long-term growth

And developing marketing strategies and plans
Me?
like
&
Humm?
#?
How?
Why?

3. Video Marketing

Quite simply video marketing is incorporating videos into your
marketing campaigns whether to promote your company, product
or service.

Customer testimonials along with live event videos are becoming
more and more popular as companies try to leverage rich media
content into their marketing efforts.
3

4. Enhancements > Expectations
Basic
Service/Product
Expectations
4

5. Enhancements > Expectations
Enhancements
Basic
Service/Product
Expectations
5

6. Enhancements > Expectations
Enhancements
Expectations
Basic
Service/Product
Expectations
6

7. Enhancements > Expectations
7
Enhancements
Expectations
Expectations
Basic
Service/Product
Time
Expectations
Competition

8. Video Marketing Background

YouTube was founded by Chad Hurley, Steve Chen, and Jawed
Karim, who were all early employees of PayPal. Prior to PayPal,
Hurley studied design at Indiana University of Pennsylvania. Chen
and Karim studied computer science together at the University of
Illinois at Urbana-Champaign. YouTube's early headquarters were
situated above a pizzeria and Japanese restaurant in San Mateo,
California.
8

9. Video Marketing Background
9

Today the top 100 Global Brands have over 1,272 YouTube channels
with 150,240 videos that attract over 4.7 Billion views.

The top 100 Brands publish over 7,000 videos a month. Last year
alone Disney produced 1,177,939,526 views, exceeding Google at
986,350,372 views.

Why so many views? Human beings have a need to learn and be
entertained. Just that simple.
Google Stock
1500
1000
500
0
2011
2012
2013

10. Why Use YouTube Video in a
Marketing Strategy?

Video in and of itself won’t replace websites, direct mail, print
advertising, or tradeshows. But it’s an effective way to generate
interest and enhance these other media channels to make them
more effective.

Video can help your marketing online in these four primary areas:

Behavioral Analytics

Conversion

Efficiency

Search Engine Optimization (SEO)
10

11. Strategies in Video Marketing

Blogging

E-Mail List

Pay per View

Target Involvement

Social Media Marketing
11

12. What is Success? (Measurements)

Number of new prospects

Demographics Statistics

Geographical Statistics

Time Spent Watching Video

Hours Saved in Telling Your Story
12

13. Video Marketing Tactics

Target Commercials

Educate Your Buyer/Seller

Create Content for your Marketing Strategies

Strange but True: Team Building.
13

14. All You Need to Do 

Choose your Target Market

Create a message

Create a Compelling Concept

Create a budget

Draft a script/storyboard

Check for legal issues

Select your cast and crew

Select props

Select a location

Shoot the video

Edit the video

Select tracks and graphics

Broadcast video

Measure the success
14

15. Or Not

Find a production company that has been down this road.

Independents that work with small business and professionals = $

Small production companies that work with mid-sized organizations =
$$$

Large production houses that work with organizations and networks =
$$$$$$
15

16. Integrating Video into your
Marketing Plan

First the Pain

Your product/service is confusing

Sales Redundancy

Sales Inconsistency

New product/service

New concept to the market
16

17. Integrating Video into your
Marketing Plan

Value Points for Video

Showing your inventory and/or facility

Show your competitive advantage

Show the price-value relationship

Build Credibility

Build Trust
17

18. Integrating Video into your
Marketing Plan

The Plan

Your Website

Snail Mail

E-Mail

Social Media

Events

Trade Shows

Seminars/Webinars

Print Advertising
18

19. Integrating Video into your
Marketing Plan

Types of Video

Testimonials Meaningful

Educational/Informational

Entertainment

“Edutainment”
19

20. The Launch

Where to use Video on your Website

Web content

Product pages

Testimonials

Case Studies

Blogs

Frequently Asked Questions

Learning Centers

About Us pages
20

21. The Launch

Hosting Video on YouTube

http://www.youtube.com/channel/UC_Of4jDnIZyIyZkkYMPjTtw
21

22. The Launch

Create Visibility with Social Media

Blogs

Industry newsletters and news websites

Online forums and communities in your market

Facebook

Google+

LinkedIn

Twitter

YouTube
22

23. Expectations

What to Measure with YouTube

Define your business goals

Attract a large number of video views

Reach many unique viewers

Reach your market target

Reach a larger social media market

Produce sales
23

24. Expectations

Creating Reports

YouTube Analytics

Tracking viewer numbers

Examining Traffic Sources

Analyzing user behavior

What’s the “impact”?
24

25. Summary

Marketing can be challenging, especially for a smaller business with
limited capital. Learn the ropes and get used to seeing yourself on the
small screen; you could become the spokesperson for a very successful
company! Keep these tips in mind, get creative in your approach and
have fun with it!

YouTube is one of the top 2 searched sites by Google in the world.

Many web visitors would choose to watch a quick video rather than read the
content.

Video can increase lead generation.

Video can increase conversion through testimonials and other resources.

Video tutorials can help save money on the cost of customer service staff.

Blogging video increases content being indexed in Google.

Video increases brand awareness
25

26. Thank You…….
26