Introduction and guidance for discussion of the Science Online 2010 session "Medicine 2.0 and Science 2.0 – where do they intersect?"

1. Medicine 2.0 and Science 2.0
where do they intersect?
Walter Jessen, Ph.D.
http://www.walterjessen.com
- Highlight HEALTH
http://www.highlighthealth.com
- Next Generation Science
http://www.nextgenerationscience.com
Science Online 2010, January 16, 2010

2. What is Medicine 2.0?
Medicine 2.0 applications, services and tools are Web-
based services for health care consumers, caregivers,
patients, health professionals and biomedical
researchers, that use Web 2.0 technologies as well as
semantic web and virtual reality tools, to enable and
facilitate specifically social networking, participation,
apomediation, collaboration, and openness within and
between these user groups.
Eysenbach G. Medicine 2.0: social networking, collaboration, participation,
apomediation, and openness. J Med Internet Res. 2008 Aug 25;10(3):e22.

3. Five themes emerge from Web 2.0 in
health, healthcare, medicine and science
1. Social networking Session questions
2. Participation ‣ How are these themes
being applied in science?
3. Apomediation
‣ What are the reasons
4. Collaboration some themes are better
applied than others?
5. Openness
Eysenbach G. Medicine 2.0: social networking, collaboration, participation,
apomediation, and openness. J Med Internet Res. 2008 Aug 25;10(3):e22.

4. Medicine 2.0 map: main user groups of
current applications
Consumer/Patient
Health 2.0
Medicine 2.0
E-learning Science 2.0
Health Professionals Biomedical Researchers
Eysenbach G. Medicine 2.0: social networking, collaboration, participation,
apomediation, and openness. J Med Internet Res. 2008 Aug 25;10(3):e22.

5. Science 2.0 map: main user groups of
current services and applications
Public
consume/benefit knowledge
Science 2.0
navigate knowledge produce knowledge
Publishers Researchers

6. Session discussion
‣ How can Science 2.0 be expanded
to include other groups?
‣ What are the social and cultural
obstacles to widespread adoption
of Science 2.0?
- “Scientists are too busy.”
- “Scientists aren’t social.”
‣ Are there other themes?

7. Social Networking
and Participation
Advantages
‣ Stay current on new research
‣ Share and discuss ideas
http://www.nextgenerationscience.com
Topic: Science Social Networks

8. Social Networking
and Participation
‣ Achieved critical mass because
they’re not specific to science
‣ Features such as lists, rooms,
pages and groups provide for
specification:
- The Life Scientists room on
FriendFeed
http://friendfeed.com/the-life-scientists
- Bora’s Twitter list of Science
Online 2010 participants
http://twitter.com/BoraZ/
scienceonline2010/

9. Session discussion:
Social Networking and Participation
‣ Why are some science social networks more successful
than others?
‣ For researchers, what are the immediate benefits?
‣ What are the disadvantages?
‣ How do you integrate social networking into your
workflow?
‣ Where could there be improvement?

10. Apomediation
‣ Apomediaries can help users
navigate the flood of
information afforded by the
Internet and digital media
‣ Mediation you experience
when you:
- read reviews on Netflix.com
- notice several friends using
an application or resource
‣ Publisher tools:
- Connotea (NPG)
- 2collab (Elsevier)
- CiteULike
(sponsored by Springer)

11. Collaboration
‣ The examples above focus on collaborative writing
‣ What about finding collaborators or performing research?

12. Session discussion:
Apomediation and Collaboration
‣ Why are some science social networks more successful
than others?
‣ For researchers, what are the immediate benefits?
‣ What are the disadvantages?
‣ How do you integrate social networking into your
workflow?
‣ Where could there be improvement?

13. Openness
‣ Open Source Science means:
- Open Source: the use of open and freely accessible software
tools for scientific research and collaboration.
- Open Notebook: transparency in experimental design and
data management.
- Open Data: public accessibility of scientific data, which
allows for distribution, reuse and derived works.
- Open Access: public access to scholarly literature.

14. Session discussion:
Openness
‣ Issues with open data (privacy, IP, patents)
‣ Can researchers truly be open with unpublished data?
“Much of the work presented at conferences and documented on
posters is unpublished. In fact, the whole idea of a conference/
poster is to share with other researchers current projects and data
before it’s published. The intention isn’t to enable widespread
distribution of the information, but rather controlled circulation
and localized discussion. “ From: Unpublished Data, No Pictures Please

15. Session discussion:
Openness
Presentation rights:
http://www.flickr.com/photos/24801682@N08/3662760870/

16. Session discussion:
Openness
‣ Can researchers truly be open with unpublished data?
Dr Rex Chisolm, Chair of the ASCB Public Information Committee (and Dean for Research at Northwestern University):
“The real goal is to limit specific tweeting of prepublication data,
not the general concepts, the enthusiasm (or not) for an idea
heard at the meeting, or comments about the meeting itself.”
From: Tweeting expressly prohibited at American Society of Cell Biology annual meeting

17. Medicine 2.0
Conferences
‣ 2010 in Maastricht, Netherlands
‣ Spring 2011: Barcelona, Spain
‣ Fall 2011: Stanford University