The Lakewood Project was an initiative to rebrand and revitalize the Village of Lakewood through a coordinated effort around two major events happening in 1998 - the village's 65th anniversary celebration and the Greater Chicagoland Parade of Homes. The project included redesigning the village logo, street signs, vehicles, stationery and other materials to create a unified brand. It also involved planning and promotion for the anniversary celebration and parade of homes events to increase awareness of the village as a desirable place to live. The goal was to rebuild and reawaken the village's image and identity in the community.