Practical Advice for Corporate Semiconductor Category Managers and Buyers.

1. Corporate Semiconductor Category Buyer Tips
• Best time to negotiate: 4th Quarter Calendar Year
• Highest Risk for Schedule Delay : Calendar Q2 and Q3
• Highest Quality Risk: Lots produced immediately before and after Chinese
New Year
• Semiconductor Supply Chain is global and complex – plan for disruption and
mitigate risk
– Ask Suppliers about their tier 1 and tier 2 suppliers
• Visiting Supplier factories will get you better support and pricing
• You can get support “above your weight class” by sharing your roadmap and
aligning with a semiconductor supplier targeting your application
• Distributors have a role to play but make sure they are adding value
• Attach more value to companies that demonstrate the shortest actual lead-
times
• Mergers will have biggest impact on total industry for next 24 months
– Those already planned
– Those in progress
– The companies that remain independent
Bill Kohnen Category Managment Tips