Typical Use cases for SDL Media Manager in today's market.

1. SDL Media Manager
Typical SDL Media Manager Use Cases
Wouter Maagdenberg
SDL Proprietary and Confidential

2. SDL Media Manager
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3. SDL Media Manager; the integrated story
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4. 6 Steps to Success: What can SDL Media Manager do for you?
1. MANAGE
Centralize media assets, manage metadata
and cross-media transcode them to make
them available across your channels.
2. LOCALIZE
Add content translation: subtitles & dubbing.
One video asset for all your languages.
3. DISTRIBUTE
Cross media distribution management;
Web, Mobile, Social Media, Digital Signage.
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5. 6 Steps to Success: What can SDL Media Manager do for you?
4. SOCIALIZE
Use your system to spread & manage your
media and message across social media.
embeds, tell-a-friend, rate content
5. ENRICH
‘Convert viewers into buyers’. Add in-screen
apps on top of the content to collect contact
information, direct the audience to your
website, run promotions, etc.
6. OPTIMIZE
Study the conversion statistics and act on
the reports. Making the customer journey an
optimum rich-media experience.
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6. How it works
How it works

7. System Architecture
Deployment & System setup
 System hosting is separated from media hosting
 Storage & Distribution setup may vary per competition/project within the Clients'
instance of SDL Media Manager
 Storage & distribution environment may be Client systems, a CDN, or a mix.

8. In-screen & Player Applications
• Using Video as your Communications Canvas
1. Outlet: See it as your ‘Photo frame’, which you publish on a website, on a phone or on a screen.
2. Content: Manage the content shown in the ‘photo frame’ from a distance and dynamically.
3. Applications: Run In-screen and player apps on top of your content, even time code related.

9. Typical Use Cases
“Climb Higher” | CMT Sales Kick Off | 2013

10. Typical Media Manager Use Cases
1. Central Repository for Rich Media
2. ‘Multi-lingual Multi-channel Multi-media’
3. ‘DAM vs MAM’
4. ‘Convert Views into Sales’
5. ‘Media Intelligence’

11. ‘Central Repository for Rich Media’

12. 1. Central Repository for Rich Media
WHY?
• Brand Consistency
• To Bridge DAM & CMS/WCM
• Speed-up Time to Market
• Channel & Device agnostic
• Drive Sales & Optimize Support

13. 1. Central Repository for Rich Media
Extend on ECL Model to connect to SDL Media Manager
– SDL Tridion 2011
– SDL E-mail Manager
– SDL Campaign Management
– SDL LiveContent
Extend on SDL Media Manager API
– SCALA Digital Signage connector
– YouTube connector
– Cumulus DAM
– Opentext DAM
– ...

14. ‘Multilingual Multichannel Multimedia’

15. 2. ‘Multilingual Multichannel Multimedia’
Mitsubishi
Mitsubishi Motors Europe have a strong foothold
on the European car market. Due to a global
decrease in car sales and decrease in marketing
budget they needed to be more creative and
innovative in their marketing.
Challenges
Differentiate the message per consumer group
Turn video campaigns into a contact- & salestool
Track leads at corporate, national and dealer
level
Save on marketing spending
Results Mitsubishi
Pan European roll-out of 3-in-1 VMS
60% savings on multilingual video costs.
“Using SDL Media Manager gives us
the interaction with our customers in
an innovative way that leads to
measurable leads for our sales.”

16. ‘Multilingual Multichannel Multimedia @ Customer X’
Size of each Master video (ProRes) 6 to 10 GB Uploaded by Agencies
Renditions H.264 = 208 MB Consumed by NSO and end users
MP4 = 170 MB
WMV = 30 MB
Number of Master Videos 50 to 75 per year Up to 26 translations
Number of static assets per product (average 200MB) Up to 15 products /product line Up to 450 Asset per product Launch
Up to 30 assets / product
• 50 video’s into 26 languages = 1300 localizations per year
• In 3 years time = 3900 localized videos
•
• Post-production agency = US$ 300,- per localized video, in video post-production work only;
• Next to Translation costs
• Traditional method; localize via post-production agency: 3900 x US$ 300,- = $ 1.170.000,-
• Dynamic, localize via SDL Media Manager: by default = $ 0,-
Total costs without SDL Media Manager:
Total now for the company via BrightCove: = $ 101,392.-
Total now for the company via Akamai CDN distribution: = $ 93,600.-
Total now for traditional localization via post-production: = $ 1,170,000.- +
Total 3 years TCO without SDL Media Manager: = $ 1,364,992.-
Total costs with SDL Media Manager:
Total SDL Media Manager software as a service for 3 years: = $ 158,735,-
Total SDL Media Manager capacity 1.000.000 streams/month: =$ 245,880.- +
Total 3 years TCO without SDL Media Manager: =$ 404,615.-

17. ‘DAM vs MAM’

18. 2. ‘DAM vs MAM’
• Digital Asset Management • Media Asset Management
Supports the Creation of Initial Assets Supports the multi-channel Usage of Assets
The term “Digital Asset Management" (DAM) The term “Media Asset Management" (MAM) is a
refers to the protocol for downloading, sub-category of "DAM“, focusing on publication
renaming, backing up, rating, grouping, and distribution of audio, video and other media
archiving, optimizing, maintaining, thinning, content in the digital era. SDL Media Manager
and exporting files. DAM finds its roots in the considers itself to be a MAM-system.
print industry.

19. ‘DAM vs MAM’
Digital Asset Management SDL Media Manager
• Supports creation workflow •Supports publication workflow
• Supports file versioning / roll-back •Supports distribution workflow
• Supports User Access •Supports User Access
• File server •Supports Multichannel
• Usage statistics •File server AND Delivery Server
•Consumer statistics & behavior
Links to Video files don’t play, they download (at best)

20. ‘DAM vs MAM’ @ Customer X  Management
MAM
WCM
DAM

21. ‘DAM vs MAM’ @ Customer X  Delivery
WCM
MAM

22. ‘Convert Views into Sales’

23. 3. ‘Convert Views into Sales’
DIGITAL SIGNAGE
MOBILE
SOCIAL MEDIA
.com
.tv

24. Call-to-Action for immediate response
BUY

25. ‘Media Intelligence’
Condition based publishing of Rich Media

26. ‘Media Intelligence’  Condition based publishing
ia
Soc
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da
Product i1 Product 2 Product 3
Me

27. Condition based Rich Media in Manuals

28. Upcoming Release
“Climb Higher” | CMT Sales Kick Off | 2013

29. SDL Media Manager Technology Priorities
Integrate with SDL
Multi-channel delivery Inscreen Call-to-Action Social Media delivery
Technologies
Brand Management & Real time insight &
Second screen Localization
channel consistency actionable metrics
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30. Upcoming Release due in February 2013
New Features
– Media Manager Dashboard
– Media Analytics module
– Media Analytics OData Web service
– YouTube Connector
Updated Features
– Device feature detection
– Export
– Properties to customize HTML5 players

31. Questions?
mail me  wmaagdenberg@sdl.com
Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks,
images and logos are the property of their respective owners.
This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or
distributed except as authorised by SDL.

32. Copyright © 2008-2012 SDL plc. All rights reserved.. All company names, brand names, trademarks, service marks,
images and logos are the property of their respective owners.
This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or
distributed except as authorised by SDL.