Mobilize.org presentation

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blue nine partners

Business Technologie

Mobilize.org
democracy 2.0 summit
winn maddrey @wmaddrey
topics education
©
2010,
Topics
Education

background
Topics Education (www.topicseducation.com)
1995 founding as a magazine
educational product and program design (AIT, MS, Rock the Vote, Special
Olympics)
Winn Maddrey
PR, marketing and communications
Capitol Hill, White House, executive branch
PR co. founder (2x), consultant, speaker

basic campaign elements
goal
strategy
theme
time horizon
geography
team
metrics

deployment
out in public
on the web
social media

adaptation
proactive
responsive
tools and process will evolve

measuring
volunteers
votes
other metrics - web trafﬁc, calls,
registrations

winn maddrey
winn@topicseducation.com
mobile: 704.905.2912
twitter: @wmaddrey
LinkedIn: http://www.linkedin.com/in/
winnmaddrey

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Mobilize.org presentation

2. background Topics Education (www.topicseducation.com) 1995 founding as a magazine educational product and program design (AIT, MS, Rock the Vote, Special Olympics) Winn Maddrey PR, marketing and communications Capitol Hill, White House, executive branch PR co. founder (2x), consultant, speaker

3. basic campaign elements goal strategy theme time horizon geography team metrics

4. starting messaging theme tools training

5. deployment out in public on the web social media

6. adaptation proactive responsive tools and process will evolve

7. managing training organizing evaluating

8. measuring volunteers votes other metrics - web trafﬁc, calls, registrations

9. thank you.

10. winn maddrey winn@topicseducation.com mobile: 704.905.2912 twitter: @wmaddrey LinkedIn: http://www.linkedin.com/in/ winnmaddrey