BCOM HR & IB Alumni Relations Manager, Students & Young Alumni - Foster a culture of engagement among students and young alumni
New promotions tactics need to be looked at on an individual case-by-case basis. We already market programs the same way, so why continue to promote that?
How to ruin your celebrity career (top 10)
Branding vs Marketing What’s the difference?
Symbolic constructs that represent the brand. They set a a visual expectation. Quality, unique, set the tone. Corporate. Untouchable. (Examples from audience).
Anyone recognize this event? Who puts it on? How do you know that? Collection of experiences and associations related to a service, person or entity. Connect to me on a personal level. Not fake or contrived. Shared with people like me. Full experience – from seeing a poster, to registering, to participating, to organizing, to coming back. What are some other great examples of brand experiences on campus? – Totem Football; Nitobe Garden
Great brands are different. Don’t be the tallest giraffe – everyone is playing that game. Be the fattest giraffe. Many of you are competing for similar attention – orientations, student leaders.
Who your brand is just as important as what your brand is? Facebook is a great representation of this in action. You find out about events by being affiliated to people, and they invite you to things. They say “I am going to this event” or “I joined this group” and invite you to as well.
Hiring great brand stewards allows you to put a face to a brand. We can recognize them. Brands are prestine. Perfect. Untouchable. People are ugly. They make mistakes. And I can relate to that.
Spikey hair, vest, running shoes – active iPod and mac – tech savy, trendy Love to blog and be on social media Creative – thinking outside the box Bold – kind of
Wondering how this relates to me? You control the biggest part of the brand – the interactions piece. You set the stage for either a positive or negative interaction with the program or event.
After you have your brand, you know the people you are trying to attract, it’s time to promote it. Fits in with business communications really well.
It all starts with awareness and you need to have a great brand to raise awareness.
This is where social media fits in. Different tools for different uses. Think about the shiny new car factor. Don’t give in to the hot new sports car! Let your users contribute as much as you do.
What stories do you want to share? What experiences would be worth highlighting?
Make it easy. Be good stewards of your brands. Don’t get attracted to the shiny things. Provide great customer service. Think differently about how you market and who markets for you.
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