1. Legal Consideration In an online world 3350831 GONG Wenfen3392437 HU Xinyu3344828 YIN Liang

2. Contents: A Historical Prologue Intellectual property Integrity, Libel and Redress

3. A Historical Prologue Between the 1930s and the mid-1950s, the scientific and technical basis of a revolution was created. 1980s. The first Internet revolution initialized a new realm of free creation and exchange of information

4. But now!!!

5. Intellectual property IP is a term referring to a number of distinct types of creations of the mind for which a set of exclusive rights are recognized—and the corresponding fields of law. Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, inventions and so on.

6. Common types of intellectual property rights include copyrights, trademarks, patents, industrial design rights and trade secrets in some jurisdictions.

8. Question Time: What are your thoughts with this Image(IP) ?? Do you feel that Modernization & Technology in some ways has affected the strengths & rights of Intellectual Property ?? Such as music.

9. Integrity, Libel and Redress Increased possibility of reuse, new intermediary and end-user empowerment on presentations---all this means that a given content will be used in a context that is less and less under control of its original creator.

10. Two approaches: The first one is to reinforce a prior control on information publishing. The second approach is to try to constitute positive counterweights to the potentially dangerous trends.

11. Legal Consideration In an online world 3350831 GONG Wenfen3392437 HU Xinyu3344828 YIN Liang

14. visiting untrustworthy websites

16. copyright A copyright is a set of exclusive rights granted by a state to the creator of an original work or their assignee for a limited period of time upon disclosure of the work. This includes the right to copy, distribute and adapt the work

17. Copyright as the expression of a creative idea (not the idea itself) in a permanent form e.g. Books Artwork Music Films Video games Software

18. Copyright protects: textual material (“literary works”) such as journal articles, novels, screenplays, poems, song, lyrics and reports; computer programs; compilations) such as anthologies, directories, databases, individual items contained in the compilation; artistic works such as paintings, drawings, cartoons, sculpture, craft work, architectural plans, buildings, photographs, maps and plans; dramatic works such as choreography, screenplays, plays and mime pieces; musical works: that is, the music itself, separately from any lyrics or recording; cinematograph films: the visual images and sounds in a film, video or DVD are protected, separately from any copyright in works recorded on the film or video, such as scripts and music; sound recordings: the particular recording itself is protected by copyright, in addition to, for example, the music or story that is recorded; broadcasts: TV and radio broadcasters have a copyright in their broadcasts, which is separate from the copyright in the films, music and other material which they broadcast; and published editions: publishers have copyright in their typographical arrangements, which is separate from the copyright in works reproduced in the edition (such as poems or illustrations

19. Copyright owner’s exclusive rights: Economic rights Reproduce in a material form or make a copy (includes converting it from analog into digital form) Make an adaptation of a work Publish work Perform a work in public Communicate to the public (all works & subject matter other than works) ‘make available online or electronically transmit a work or other subject matter’ Commercial rental Each ‘work’ and each type of ‘subject matter other than works’ have different bundles of exclusive rights to: Reproduce; Publish; Communicate to the public Infringement occurs when someone infringes these rights without permission

20. Who owns the copyright? Generally the person who creates the work is the first owner of copyright Exceptions – for sound recordings & films, maker is first owner of copyright, for broadcasts it is the maker of the broadcast If a work is produced by an employee in the course of employment as part of normal duties, employer is the first owner of copyright – does not apply to literary, dramatic and artistic works produced by employees of a newspaper, magazine or periodical or to commissioned works where, author has copyright for purposes of reproduction in a book or photocopy but otherwise media proprietor has copyright.