Wordpress theme designers and developers too often take an overly utilitarian perspective in designing and developing websites - form over function. If you stay here, you’ll find yourself unable to charge premium rates for your services and probably facing a lot of frustrated customers that expect their websites to generate revenue. In this talk, I’ll take Wordpress professionals into the mind of the web visitors they should be serving. We’ll discuss some basic, but very powerful UI/UX patterns that consistently get customers dialing phone numbers and filling out web forms. We will walk through very specific design elements, functionality, and the plugins that should be used on every Wordpress website that we build.

1. Lead Generation
with WordPress
WordCamp Detroit 2019
BILL RICE
bill.rice@kaleidico.com
734-775-4487
@billrice

2. Why I love WordPress?

4. Our Agenda
1. Fundamental principles that enable or limit you to charge more as a WordPress
designer/developer
2. Why every WordPress project needs a UX Strategy
3. Crash course in Conversion Rate Optimization
4. Getting tactical
Q&A

5. Secret to Charging More

6. It’s not beautiful,
unless it works beautifully

7. Premium WP themes have
commoditized design

8. Premium plugins have
commoditized development

9. All Themes and Plugins Lack
Strategy
Purpose
Performance
Revenue

10. Secrets to Charging More...
Strategy
Conversion
Lead Generation
Performance

11. UX Strategy

12. What is UX Strategy?

14. Building the Strategy

15. Where are we now?
Customers
Competitors
Product
Organization

16. Where we want to be?
Goals/objectives
Vision/mission

17. How we get there...
with WordPress!

18. Conversion Rate Optimization

20. Site Navigation

23. Number of Clicks

24. Call to Action

26. Images

27. Unsplash.com

28. Value Proposition

32. Testimonials and Social Proof

35. Page Speed

37. Site Security

38. Getting Tactical
Your Lead Generation Toolbox

39. Rock solid web hosting

40. Build for speed, mobile,
and user experience

41. Miscellaneous Notes and Tools
● If you’re using a premium theme - the lighter the better
● Autoptimize (Page Speed)
● Yoast (SEO)
● Ajax Load More (Increase page views)
● Zapier (APIs)

42. Web Forms

43. Gravity Forms

44. Creating Consistency in Your
UX Strategy

45. Advanced
Custom Fields

46. Gutenberg
Blocks

47. Categories = Sales Funnels

48. Templates (patterns) that work...
Everytime

51. Sales process
Understanding this will help you
design and develop a better lead
generation website

52. Q&A
BILL RICE
bill.rice@kaleidico.com
734-775-4487
@billrice