Applies deep and proprietary social analytics to understanding the drivers of branded weight-loss programs and systems.

1. Diet Programs’ Social Engagement Analytics
Illustration

2. Forward
• This short presentation is taken from the company facebook pages of leading diet
programs. It is a relative simple analysis.
• If you are one of those who think social media analysis has not quite lived up to it’s
hype, you particularly need to read this review.
• If you are one who has not yet found “relevance” in social data that can address real
issues in your business, this review is going to help change your mind.
• Bottom-Line Analytics has developed a process for making social data come alive in
a very unique way. We have now done analyses for 30 well-known brands and our
SEI metric has performed such that we can actually link these metrics directly to retail
sales.
• What we have been able to do is also to develop an understanding of what is really
important to customers in your market. Because we can link these factors to sales
and revenue, we can claim these as key motivations to buy
• All good analytics must start with telling a story. Although the data here is a little
dated, it will tell a story about some interesting dynamics concerning the diet-program
market.
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3. Share of Comment Buzz
• Weight Watchers dominated in terms of the volume of
customer Facebook commentaries in 2013
Source: Facebook Company Walls, 2013

4. Critical Customer Experience Ratings
• Customer engagement with the program/process and weight-loss results are the
two most important aspects of the customer-experience across all companies
Source: Facebook Company Walls, 2013

5. Index of Key Branded Customer Experiences
• The table below illustrates consumer engagement towards some branded customer
experiences. Above 100 indices are relative strengths. As shown, despite their low
level of customer comments, customers are significantly more positive and engaged
toward the Jenny Craig brand across the key customer-experience categories.
Source: Facebook Company Walls, 2013
Company
BRAND
IMAGE
GOOD
FOR
HEALTH
PROMOTES
GOOD
BODY
IMAGE
WEIGHT-
LOSS
RESULTS
PROGRA
M/PROCE
SS
SATISFAC
TION
FITS MY
LIFESTYLE
Atkins 65 83 44 79 74 76
Jenny Craig 140 120 142 121 122 113
MyFitnessPal 125 122 97 136 102 111
Nutrisystem 101 106 88 93 106 113
Slimfast 86 74 121 64 114 83
Weight Watchers 83 96 109 107 81 104
Mean 100 100 100 100 100 100

6. Branded Customer-Experience Positive Engagement
towards “Weight-Loss Results”
• On the this critical customer experience, Jenny Craig & My-
Fitness-Pal shine most
Source: Facebook Company Walls, 2013