On June 10th 2016, Wolfgang Digital held their annual marketing event in The Foundry, at Google in Dublin. Roisin discussed recent Facebook updates during part one of the event. These are her slides.

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5. Screen grabslide with linesthat mean things.

8. 1. InstagramAds
2. Lead Gen Ads
3. Dynamic Product Ads
4. Canvas
5. Video Ads
I’ll be talking about…

9. Facebook Advertising

10. 1. Instagram: It’s not just pics of your dinner

11. • 22% of people in Ireland have an Instagram account , half of
theselog in daily
• 400 millionmonthlyactive users (more thanTwitter &
Snapchat)
Who’s on it?

13. WhyInstagram ads are thebee’s knees

14. 2. Lead Gen Ads: The
Google Killer

15. • CPL €4.65
• 96% Cheaperthan a lead from press
• Targeting: Website visitors, emails, lookalikes
Case Study 1: Motivation
Clinics

16. • CPL: €2.83
• Since starting FB Lead Ads, there has beena
1120% increase inleads
• Targeting: Amanda Brunker, Body
modification, Lingerie, Wonderbra or Bikini
Models
Case Study 2: Avoca Clinic

17. • CPL: €0.39
• 467 NewEmails
• Targeting: Fashion interests, similar
brands
• Customer match, custom audience
Case Study 3: iClothing

18. 2. Dynamic Product Ads: Facebook Remarketing on
Steroids

21. • Next level advertising - Automation
• Relevance
• Cross Sell / UpSell
Why DPAs are brill

22. • Relevance: Yourads only show the products that
potential customers werealready looking at
• Saves Time: NoNeed to createmultiple ads for every
product or product line
• Cross Sell / UpSell
Why DPAs are brill

23. - Its shiny and new
- Full screenimmersive experience
- No coding
Why Canvas is
Fab

26. 4. Facebook Canvas: Fancy Pants Way of Showing
Images

27. €0.005

29. - Sofeckin’ cheap!
- Collect Audiences, Segmentand Retarget
- Great way to get brand message across
Why Facebook Video ads are
Gorge

30. Thanks!