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Multiscreen Experience Design (short presentation, English)



Multiscreen Experience Design – Strategy and concept development for digital services for multiple screens (executive summary / short presentation). July 2013. English short presentation of the book and project by Wolfram Nagel and Valentin Fischer (authors) and digiparden (publisher/editor, an imprint of SETU GmbH). More information via info@msxbook.com

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Multiscreen Experience Design (short presentation, English)

  1. 1. Twitter:@wolframnagel#Multiscreen Multiscreen Experience Design Strategy and concept development for digital services for multiple screens Executive summary Wolfram Nagel, digiparden GmbH Schwäbisch Gmünd, July 2013
  2. 2. We are a nation of multiscreeners. Most of media time today is spent in front of a screen. Google study 2012 (bit.ly/ggl12)
  3. 3. Multiscreen Experience Desgin device / screen context of use user strategies and examples
  4. 4. Smartphone: communication, networking, entertainment Tablet: entertainment and communication Desktop: professional and recreational usage Smart TV: visual information and simultaneus usage FOUR Screens / devices
  5. 5. http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/ http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/ People use any platform to do anything. Giles Colborne
  6. 6. Hildegard Braun Ulrike MeißnerInge Behrend Silvia Nolte Lukas Schmitz Chris Kulig Björn Hohmann Marc Lüttich User PROTOTYPES
  7. 7. Chris Kulig (Trend user) aged 35, single | event manager, secondary school
  9. 9. mobile context of use
  10. 10. strategies and examples
  11. 11. Mobile First Simultaneity Social TV Device Shifting Complementarity Synchronisation Screen Sharing Coherence Fluidity Smart Content Mashability Communification Gamification Storyfication Emotionality Microjoyment Hybrid Media strategies and examples
  12. 12. Josh Clark https://twitter.com/#!/globalmoxie/status/192276891913297920 A part of Multi-device strategy is simply embracing the uncertainty.
  13. 13. Authors: W. Nagel / V. Fischer Publisher: digiparden GmbH ISBN: 978-3-9815872-0-3 1st edition (German), May 2013 284 pages Price: EUR 39,90 More here: www.multiscreen-experience-design.com Book and website