This presentation was presented at the product excellence (http://www.productexcellence.co.il/) conference, on december 5th

1. “Mobile First”
The right way to go?
shai@appove.com

2. What is your offering ?

3. Realtime?

4. Location based?

5. Communication ?

6. Fun ?

7. Capture the moment ?

8. When will they use it ?

12. Costs ?

15. MVP

16. Discovery

17. Mobile growth
ome
en
ph
nal

18. The Early days

21. Retention ?

23. After 30 days?

24. 54%

25. After 60 days?

26. 43%

27. After 90 days?

28. 35%

29. Where is the money ?

31. So… Downloads ?

33. Oh… Right…
In-App purchases ?

35. And did I mention ?
30%

36. Is this the year for mobile ads?

37. It’s all about the Not in app!

39. Segmentation

42. HTML Vs. Native

46. 5 seconds

48. The app store’s

50. Distribution
Discovery
Visibility
Restrictive
policies
Quality
Payment
processing

51. But…

52. You will get there
Day1
Day2
Day3

53. How ?

54. Product Market Fit

55. MVP
( Yep, You are not senile, we mentioned this earlier )

56. Why MVP?
( Big spoiler up ahead )

57. You will Fuck-It-Up !!!

58. UX

59. UX
Changes everything

60. UX/UI matters!
Small changes can have great impact
On ROI and conversion

64. “Smart” User Acquisition

65. i.e Growth Hacking

66. “Growth hacking is a marketing
technique developed by technology
startups which a creativity, analytical
thinking, and social metrics to sell
products and gain exposure”

67. “Growth hacking" is a recognition that when
you focus on understanding your users and
how they discover and adopt your products,
you can build features that help you acquire
and retain more users, rather than just
spending marketing dollars
Josh Elman
Product Guy. I have worked on Twitter,
Facebook Connect, Zazzle, LinkedIn, RealPlayer.
!
Principal at Greylock, looking for crazy new things.

68. Marketing
meets
!
!
!
Product development

70. Cross posting to
Facebook & Twitter

71. Hard to find a tactic
Almost impossible to replicate
the same success

72. So…

73. Your product is going
Mobile

74. The landscape changes
!
Your mobile strategy
Will need to face
These challenges

75. Good Luck
!
Shai Wolkomir
shai@appove.com