The mobile experience process could leverage from so many data points or "sensors" that we can derive from, alas, in real time we tap into less than 5% of those sensors when we implement the relevant ( personalized or not ) user experience.
Our UX challenges there are staggering and would only grow in time, let's take the onboarding experience as an example, today we are roughly loosing 30% of our users just at that initial experience which our user undergoes, which makes them unlikely to come back in the near future. "Onboarding" - it's that place we are truly "flying blind", in most cases we know nothing about our users, thus, we master the art of .. guessing!
Asking ( the device and it's surrounding ) the right questions at the right time, could make the difference when approaching these set of challenges, especially on mobile. At this session we would discuss more than 10 use cases where data matters, and how the intersection between data/sensors and user experience on mobile defines the way we should think when creating our next blueprint.
Android Application Components with Implementation & Examples
Mobile User Experience Optimization, from Onboarding to Monetization
1. MOBILE USER EXPERIENCE OPTIMIZATION,
FROM ONBOARDING
TO MONETIZATION
It’s not an A/B testing talk … Shai Wolkomir shai@elasticode.com
2. Audience Intelligence
Platform For
Real Time Mobile
Personalization
The next step in mobile product
marketing evolution
A word about Elasticode…
Optimizing ±50,000,000
interactions each month
Over 200 Customers/Apps
Offices in Tel Aviv, Israel
& Launching
in the San francisco, USA
15. The average app loses 77%of it’s DAUs within
the first 3 daysafter the install.
Within 30days, it’s lost 90%of DAUs.
Within 90days, it’s over 95%
No vanity metrics, please
Real
numbers
don’t
lie,
just
find
them
out
16. Average cost per user…
Post 90 days
±$30
And NO … he didn’t make us any money yet…
21. Two out of three smartphone users say they expect pages to load in 4 seconds or less,
and 85% expect pages to load as fast or faster than they load on the desktop.
114. And many more…
Understand your user
He Would love you!
Device strength
Not
all
devices
are
created
equal,
running
“intense”
processes
on
specific
devices
will
create
a
negative
affect
Curate / Pinterst
People
don’t
just
come
here
to
buy
.
They
want
to
watch,
and
if
possible
curate…
Storage
Address
your
customer
status
do
not
penalized
him
Slow
Timing
is
crucial,
We
have
established
that.
First timer
History,
Knowledge
,
understanding
of
the
vertical/
market
and
more
115. “Instant gratification”
“There is no 2nd chance for a first impression”
Stop thinking in one dimension, you are not apple
Spend 80% of your work on the
first ±10 interactions inside your app!
(Or the first 2-3 days)
“One does not fit all”