The document shows the percentage of total US digital ad revenue by format from 2012 to 2013. In 2012, search accounted for 46% of revenue, display/banner ads were 21%, and digital video was 9%. By 2013, search decreased to 43% while revenue from mobile and digital video grew, with mobile reaching 17% and digital video growing to 15% of total digital ad revenue.

1. U.S Digital Ad Revenue by
Format
2012 - 2013

2. 2012 – 2013 US Budget Allocation
46% 43%
21%
19%
9% 17%
7%
6%
6%
7%
5%
4%2%
2%3%
3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2012 2013
%OfTotalDigitalAdRevenue
Source: IAB 2014
Rich Media
Sponsorship
Lead Generation
Digital Video
Classifieds
Mobile
Display/ Banner
Search

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