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Content & Brand Presentation
What is the brand of mig33?
Passion and engagement
mig33
 Mobile centric social media entertainment
brand offering chat, groups, games,
miniblog
 70 million registered users with over
1million daily active users
 Global brand
 Popular in developing markets from Asia
to Africa to the Middle East
 Indonesia is No.1 market with 35m users
We offer a world where people
entertain each other socially.
Chat
Games
Miniblog
Avatar
Virtual Gifts
Social Entertainment
FUN
Serious
Emotional
Functional
Platforms Statistic
Evolving Target Market
Emerging markets
with INDONESIA
as a focus
14 - 25
Years Old
Primary Urban
Female
4
%
Smartphone
Users
Community engagement
What it looks like
User profile
The users
Chat with friends
Find new friends
Chat groups
Mini blog
Play social games
Command & Conquer Domination: Command your army,
conquer your enemies, and claim victory in the Tiberium
War! Acquire stronger units through dedicated research.
Complete Covert Missions to win fame and resources.
Costume Fantasia: Raise an army of cute girls and fight to
become the best costume maestro in the world! Compete
with others for strength and beauty while collecting
hundreds of artistically stunning cards.
Targeted games
Play chat games
More engagement than nearest
rival social media platforms
Engaging through content
Partnerships - a passion for sharing
Artist of the month: am:pm
Content engagement
How we could work with you
 Create branded miniblog and group page
 Create  user  engagement  throughout  the  mig33’s  platforms
 Create and run platform promotions
 Marketing on platforms to promote
association/competitions through micro site/pop ups etc
 Use mig33 community managers and brand ambassadors
to promote your brand/promotions
 Run branded chat games
 Run social branded games
 Create and give away/sell virtual
goods/gifts/emoticons/stickers
 Work with your partners to promote their association/there
offers through you
Official mini blog
Chat Games – Customisation
Possibilities
Virtual gifts, stickers,
personalise avatar
Mini blog community
engagement
Micro site
Mobile pop up
Internal Marketing
Channels
Android Web WAP Midlet Blackberry
Login Popups YES NO NO YES YES
Chatroom Popups NO NO NO YES NO
migWorld Posts YES YES YES YES YES
Official Miniblog
Posts
YES YES YES YES YES
Community &
Group Messages
YES YES YES YES YES
Chatroom
Announcements
YES YES NO YES YES
Games List -
Featured Game
Banner
NO NO YES YES YES
New User
Discovery Feature
(YES) NO NO NO NO
Internal Ad
Banners
NO NO NO NO NO
External Marketing
Channels
Android
Browser /
Client
PC Browser
Feature
Phone
Browser /
Client
Blackberry
Browser /
Client
mig33 Blog YES YES YES YES
mig33 Corporate
Facebook
YES YES YES YES
mig33 Corporate
Twitter
YES YES NO YES
External Digital Ad
Platforms
YES YES YES YES
External Gaming
Communities
YES YES YES YES
Press Releases YES YES YES YES
Other External Ad
Platforms
n/a n/a n/a n/a
Next steps
 What do you think?
 What would you like to do?
 Timings?
 Discuss mutual win-win agreement
 Discuss creative execution
Thank you
Contact:
 Chris J Reed
 Chief Marketing Officer
 Mig33
 Chris.Reed@mig33global.com
 Mobile: 9026 1966
 111 North Bridge Road, Peninsular
Plaza #26-01, Singapore 179098
Mig33 brand partner engagement presentation

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