Building Diamond Dash - Key Learnings (Mobile Marketing Summit 2012)

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Technologie Business

Building
Diamond
Dash:

four
key
learnings

• 24m
downloads

• Last
Wednesday

Top
10
grossing
game
in

46
countries

• At
launch
game
of
the

week
worldwide
(ex-‐US)

Building
Diamond
Dash
iOS:

four
key
learnings

1.  Develop
and
polish
your
app

2.  Make
Apple
love
you

3.  Focus
on
retenBon,
not
installs

4.  Metrics-‐driven
development

QuesBons?
Comments?
Insults?
jan@wooga.com

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Building Diamond Dash - Key Learnings (Mobile Marketing Summit 2012)

1. Building Diamond Dash: four key learnings

2. • 24m downloads • Last Wednesday Top 10 grossing game in 46 countries • At launch game of the week worldwide (ex-‐US)

3. Polishing Step 1: Polish like crazy

4. Step 2: Make Apple love you

5. Step 3: Focus on retenBon

6. Step 4: Metrics-‐driven dev

7. Building Diamond Dash iOS: four key learnings 1.  Develop and polish your app 2.  Make Apple love you 3.  Focus on retenBon, not installs 4.  Metrics-‐driven development QuesBons? Comments? Insults? jan@wooga.com