Fred Roed - Cause
•Télécharger en tant que PPTX, PDF•
0 j'aime•655 vues
What is the common factor shared by successfull teams, individuals, entrepreneurs, leaders, visionaries, programmers and disrupters. Roed is excited to share his findings.
Recommandé
Recommandé
Contenu connexe
En vedette
En vedette (7)
Similaire à Fred Roed - Cause
Similaire à Fred Roed - Cause (20)
Plus de WordCamp Cape Town
Plus de WordCamp Cape Town (11)
Dernier
Dernier (20)
Fred Roed - Cause
- 6. What is the common thread between Harley-Davidson and the Apache‟s success?
- 7. Both were powerful communities with a resonant & visceral cause.
- 8. “Midgets On Unicycles, Steve Hofmeyr, Elvis Presley In Tableview” Finding Your Cause In Marketing
- 11. The noise is increasing.
- 12. 95% of SA brands use social media. http://www.worldwideworx.com/corporate-social-2012/
- 13. 1 out of 5 corporates outsource social media. http://www.worldwideworx.com/corporate-social-2012/
- 14. 55m WordPress Blogs worldwide. 500k new posts & 400k new comments http://en.wordpress.com/stats/
- 15. 55m WordPress Blogs worldwide. 500k new posts & 400k new comments every day. http://en.wordpress.com/stats/
- 16. In SA, 80%+ of corporates value FB comments and likes, vs. 30% that value sentiment. http://www.worldwideworx.com/corporate-social-2012/
- 19. With all this noise, community-building is becoming pretty important.
- 20. The word community comes from the Latin word „communitas‟ which means „to share‟.
- 22. What is a cause?
- 23. A cause is something that creates a visceral reaction strong enough to generate community support.
- 24. Which organizations have successfully built communities around a cause?
- 35. Why is a cause so important?
- 36. 1. A cause is profitable.
- 37. 2. A cause is compelling.
- 38. 3. A cause helps you make tough decisions.
- 39. 3. A cause polarizes people
- 40. 3. A cause polarizes people but also connects people in a visceral way.
- 41. 4. A cause is sustainable.
- 42. 5. A cause makes life meaningful.
- 43. 6. A cause is cost- effective.
- 44. Good cause vs. Bad cause
- 49. So finally, why should YOU focus on building a community?
- 50. Customers within a community are 9 times more likely to buy that community‟s product than a competitor‟s product. McKinsey Marketing Report, 2009
- 52. Thank you. Feedback to @Fred_Roed
Notes de l'éditeur
- Aztecs:1519’s Hernan Cortez arrived at Tenochtitlan. Montezuma II, king of the AztecsIncas 1530’s Francisco Pizarro killed Atahualpa. 150 yrs later, the Spanish went North, New Mexico to encounter another community.
- Apaches, community of spiritual, interconnected tribes strewn accross America. No single leader.
- Ace, Cleveland, Crocker, Cushman, Flying Merkel, Flanders, Schickel, Sears, Thor, Whizzer, Yale and hundreds of others.
- Ace, Cleveland, Crocker, Cushman, lying Merkel, Flanders, Schickel, Sears, Thor, Whizzer, Yale and hundreds of others.
- 350 million Facebook phone users 18.1 million Lady Gaga Twitter 250 million tweets per day (October 2011).8,868 tweets / second MTV VMA
- Different to a brand.
- 1997 Superbowl, 100 Harleys on the field at no cost to Harley Davidson. Apple’s annual Macworld conference costs less than Nokia’s or Microsoft’s annual conferences.
- $10k invested in Harley in 1986 = $312 at the end of 1997.
- Message around the 100 years looking back.