3. Digital platform creates
Independent digital worker
new way of live and work
Mobile
Social Media
Communication Apps
Design Apps
Working Apps
Analytics Tool
Video
Content
Website
5. Digital platforms are transforming independent
work, building on the ubiquity of mobile devices,
the
enormous pools of workers and customers they
can reach, and the ability to harness rich real-
time
information to make more efficient matches.
Today these online marketplaces are used by
15 percent
of independent workers. But the rapid growth of
the largest platforms suggests we have only just
begun to see their impact.
McKinsey&company 2016
6. • The rise of digital platform which are friendly
user for individual.
• The rise of robots/machines replace human
presence.
• Corporate business is going down.
• The rise of young people who want build their
own business.
• The rise of experts from corporate who will
escape from their corporate life.
• The rise of digital nomad community.
9. Society & Context Ideas New Technology
Applied to old
uses
Old uses change
New uses
develop
Communication
institutions adapt
New cultural
forms and
meanings
emerge
Continuing
process of
technical and
cultural change
(McQuail’s, 2000, h:108) : A model of technology and cultural change
10. Media & Audience
Before
Brand Media Audience
Now
Brand
Media
Media
AudienceMedia
Brand
Technology dan platform yang
dihasilkan memampukan audience
menjadi media dan bahkan menjadi
brand dengan mudah dan murah
43. 2018
Digital Trend
• Mobile
• Social Media
• Personalization in communication, content & tools
• Video
• Data analytics
• Website + coding
• Digital Learning
47. Escalate to digitalSkill & expertise
Digitalconventional
Digital media
course/teachi
ng online &
offline
Writing
books
Digital
Marketin
g
handling
Website
&
Content
Creation
Digital
nomad
lifestyle
Online
shop
Media
specialist
Activities
Digital Asset:
Website
WordPress
Social Media
Digital
learning
Women Beginner
Small
Medium
Enterprise
Audience
Corporate
Vika’s Roadmap