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6. Website Hierarchy Keyword Rich Domain
Meta-title Description(s) Identical Twin Keywords
Page Meta Titles
Relative Content Theme
TagsCategories
Alt-tag Assets
Establish overall website
theme through flawless –
consistent keyword
deployment
Keyword Rich Text Anchor Text

14. Title

16. Domain
Name
Meta-Title
Meta
Description
Keywords

18. Opening SEO anchor text with keyword(s)
Alt-tag image asset

19. Alt-image tags, breadcrumb trail and anchor text to sub-website pages below

20. Keyword Rich Breadcrumb Trail
Homepage > Internet Marketing > Paid Search Ads

23. Nestle uses text on trail
which is smaller than
the rest of the text on
the page making
navigation un-intrusive

24. Overstock.com use of
“>” greater than sign

25. EBay uses colors
to indicate
location on site!

27. Example breadcrumb character use
‘>’ or ‘>>’ or ‘/’ or ‘____’ or