2. WRANGLER
• Celebrate the tribe.
• Catch them off guard.
• Challenge people to live on their instincts.
http://airlock.com/work/wrangler/stop-thinking/
3. DIESEL - BE STUPID
• Make your consumer’s world feel heroic.
• Turn weakness into strength such as naivety into
curiosity.
• Behave like a lifestyle brand.
• Have a point of view and a Philosophy about life.
4. JOHNVARVATOS
• Deepen the myths and legends and the brand world
through story and storytelling with video.
• Own the Rock and Roll lifestyle.
• Tell the stories behind our artistic associations.
http://youtu.be/XX4qrcAOqBU
5. CONVERSE - SHOES ARE
BORING WEAR SNEAKERS
• Position ourselves against the standard choice- confident
and a touch defiant.
• Be the pop of colour in a symphony of beige.
• Celebrate difference.
• Possibility to influence product- increased range?
http://youtu.be/vgOYgfR9F3o
7. LONDON CHARITY AGE UK
• Give our audience a digital token in exchange for their
involvement
• “Real” time forecast element tying in to the Gypsy-like
world of desperados
http://www.youtube.com/watch?
v=Vsiaghdbb8U&feature=player_embedded
8. SWISSMISS
• Crowdsource tattoo designs for individual tribes
• Encourage standing out yet whilst belonging in and
have the opportunity for self expression
• Expand through differentiation
• Enable creativity
9. PEPSI INTERNET TASTE
TEST
• How do you do a taste test online?
• Our job is to get people to trial Desperados.
• Could we do this Digitally?
• What is the digital Mini-Bottle?
• Help people feel what its like “on desperados”
• Like finding the Raven?
http://www.youtube.com/playlist?
list=PLE3A99310E24A612A
10. KELLOGG’S RICE KRISPIE
SQUARES
• Use their love of digital and “naivety” to tease them into
trial
• Use Humour to drive sharability
http://youtu.be/uTRHT5d3WHo
11. THE BUGGLE
• But cooler. It lets you listen to the music going on in a
club before you go in...or you can search bars by the
music they are playing...let your friends know where
you’re going….and tells you the quickest route there.
• Can desperados sponsor it? or certain bars?
http://thebuggle.com/
12. PUMA - AFTER HOURS
ATHLETE
• Create a world and merchandise it
• Make the consumer’s world more heroic / iconic
• Write the language of the consumer’s world
http://www.puma.com/social
https://vimeo.com/60179322
13. AXE - NIGHTS OUT MOBILE
UTILITY
• “Get Le Girl” Mobile App - an app for pulling girls (dares,
games etc)
• Find a way to enhance people’s nights out – Legally
• Fresh, funny, relevant content
• Mobile contextual to night out
14. CARLSBERG CLICKABLE
PARTY SOURCING
• Interactive video invitations
• Game based competition to enter party
http://axwell.co.uk/wheres-the-party/
15. BLACKBERRY PROJECT
GREENSCREEN
• Learning and creating and sharing new and original
content within our authority
• Driving engagement by offering an additional service
http://keepmoving.blackberry.com/desktop/en/us/
ambassador/robert-rodriguez.html
