Conferencia de Manuel Zea en "CoworkingEurope Bruselas": Estado del coworking en España.

1. WorkingSpace.es @ ManuelZea @
An overview of
Coworking
In Spain
Manuel Zea
Where: HUB Brussels
When: Nov 19th
, 2010 15.25
event

2. WorkingSpace.es @ ManuelZea @
Who is Manuel Zea?
Architect with “entrepreneur” mind
Founder:
2Arquitectos.com (2006) with Sergio Olazabal
Working Space (2008)
Investor:
Sindelantal.com
Presentation

3. WorkingSpace.es @ ManuelZea @
What was Working
Space?
Motorcycle garage
Beginnings
Who are at Working
Space?
Architects, interior designers, product
designers, web designers, human
resources, translators…
Present

4. WorkingSpace.es @ ManuelZea @
The story
New ways of work:
CoWorking
An overview of
Coworking
In Spain?
A lot of work!
Investigate new situation, who's new, were they are,
problems they have, who are doing well….
1st
: how many and where?
2nd
call all of them.
The project

5. WorkingSpace.es @ ManuelZea @
madrid (10) catalonia (9) com. valenciana (3)
BARCELONA
OFFICE
MTA
COWORKING
COWORKING
VALENCIA
basque country (2)
canary islands (3)
CLUSTER
ROOM
GRAN CANARIA
COWORKING
andalucia (2)
TORRE 11COWOkENGINES
aragón (2)
2 x EUROARAGON
navarra (1)
total
asturias (1)
COWORKASTURIAS
ESPACIO CREATIVO CORDOBA
34

6. WorkingSpace.es @ ManuelZea @
CoworkingSpain.es Diretorio de Coworking en España

7. WorkingSpace.es @ ManuelZea @
catalonia (9) com. valenciana (3)
BARCELONA
OFFICE
MTA
COWORKING
COWORKING
VALENCIA
basque country (2)
canary islands (3)
CLUSTER
ROOM
GRAN CANARIA
COWORKING
andalucia (2)
TORRE 11COWOkRENGINES
aragón (2)
2 x EUROARAGON
navarra (1)
total
asturias (1)
COWORKASTURIAS 30
ESPACIO CREATIVO CORDOBA
madrid (9)

8. WorkingSpace.es @ ManuelZea @
Active centers
Recently opened
???

9. WorkingSpace.es @ ManuelZea @
81%
50%
< 100 m2
dimension nr. of work places number of managers
16%
100m2 < 200 m2
32%
200m2 < 500 m242%
>500 m2
10%
<10
10-20
>20
1
2-3
>3
rental
property plans space manager
property
flex plans
residents
exclusives
owner
employee
creative
where is our community social network presence
entrepreneur
architects
others
high
medium
low
Web designer
Graphic designers
20%
38%
42%
58%32%
10%
90%
10%
38%
12%
19%
24%
24%
20%
32% no
340sqm
17 2.5
most benefited members

10. WorkingSpace.es @ ManuelZea @
<50%
occupation open social networks
50%-80%
>80%
<1 year
2-3 years
>3 years
0
1-2
3
>3
46%
21%
33%
13%
78%
7%
59%
1.07
1.37
48%
33%
12%
7%
coworking links national cowork movement
1
communication
Social networks
Free net advertisment
Media advertisment
0CoworkingSpain

11. WorkingSpace.es @ ManuelZea @
social network presence
high
medium
low
24%
24%
20%
32% no
social networks
0
1-2
3
>3
1,37
48%
33%
12%
7%
communication
Social networks
Free net advertisment
Media advertisment
coworking links national cowork movement
01CoworkingSpain

12. WorkingSpace.es @ ManuelZea @
Main problem of Spain:
meaning and
communication
Meaning: coworking is not a common definition yet.
Communication of centers are really poor.
The communication and the unknowledge of the word
“coworking”, makes it difficult for the centers to be able
to create their community .
problems

13. WorkingSpace.es @ ManuelZea @
Foster national
communication of
Coworking
With web platforms, social networks,
media presence.
Solutions Examples round the world
Appearing as news in
Newspapers, videoblogs,
local media…

14. WorkingSpace.es @ ManuelZea @
Utopicus, Loft to work,
CoworkAsturias,
Cocoworking
Social networks tools. Google
position. Studying other coworkings.
Who are doing well

15. WorkingSpace.es @ ManuelZea @
Who are doing well
Google position. Social networks
tools. Media

16. WorkingSpace.es @ ManuelZea @
Thank you!!!
manuelzea@workingspace.es