Qualcomm Mobile Learning Developer session from mLearnCon2013: Geoff Stead, Head of Mobile Learning, offers some insights into their corporate strategy for m-learning, and together with the team, showcases current apps

1. Showcase & developer QnA
Geoff Stead, Snr Director, Mobile Learning
@geoffstead
Starring:
Khoa Lam,
Jon Brasted,
Mahdi Barakat,
John Polaschek

2. 2
In mobile, there are no absolutes
(I am sure of that!)
HTML5 vs Native
Tablet vs Smartphone
Web vs App
iOS vs Android vs BB vs Win
Apple vs Samsung vs Huawei vs ZTE vs Nokia
LMS vs mLMS vs no LMS
etc etc etc

3. 3
An m-learning ecosystem for the enterprise
To support multiple vendors, and rapid iteration
Authentication
Social
Content
Analytics
Hosting
QC core
Services
Vendor
supplied
Fullyexternal
Licensed.external

4. 4
The Qualcomm Employee App Store
V1: Based on Wordpress
V2: Based on Drupal

5. 5
The Qualcomm Employee App Store
Web apps. Android apps. iOS apps
Homemade apps. Vendor apps
Wide range:
• Engineering Development
• Leadership Development
• Learning
• Productivity
• QC Culture
• QC Orientation
• Reference
5,000 employee visits: 50% desktop, 30% Android, 15% iOS

6. 6
“Web applications or native
mobile applications”?

7. 7
Depends on the content and use cases
Native applications
− Typically more frequent use with richer interactivity
Web applications
− More informational in style
− Quicker to develop
Web applications or native mobile applications?
Mixture is best
The most important thing is...
Make the content look inviting

8. 8
Web application
New2Q
Responsive design
Rich visuals with bold color
Customized UI widgets
(e.g. loading widget)
jQuery Mobile
Easy, intuitive navigation
Customized info popups

9. 9
Native application
QMaps
Call shuttle
Maps of Qualcomm
buildings and facilities
Data sync from backend
database
Google Maps API
Other POI incl. shuttle
routes
Customized info popups

10. 10
Native application
Executive Photo Booth
Take picture with CEO or CTO
using Augmented Reality
Camera
Qualcomm VuforiaTM SDK
Share by email, Facebook
and Twitter

11. 11
Web application
Qualcomm Museum
Information popups
Virtual flythrough tour
Embedded video using
Popcorn Maker
TimelineJS
Timeline view
Embedded videos from
YouTube

12. 12
Native application
QMuseum (iOS only – Android in development)
Videos of museum docent
explaining historical
significance of each station
Virtual guide in walking
through museum
Embedded videos from
YouTube
GimbalTM proximity
sensing

13. 13
How to make this real in a business
• Challenges
• IT
• Security
• Legal
• Opportunities
• Find a stakeholder
• Find an easy or big win (demo showcase)
• Take it the top

14. 14
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