How to come from creative ideas to innovations in the business area

1. From Crea)vity
toInnova)on

2. Every morning in the savannah…

3. A gazelle wakes up and thinks…

4. “Today I have to run faster than the
Lion if I want to live!”

5. At the same )me…

6. A lion wakes up and thinks…

7. “Arrf! Today I have to run faster than the
slowest gazelle if I want to live!”

8. “It doesn’t maDer
whether you are
a gazelle or a
lion…”

9. “…you need to
run faster every
m o r n i n g t o
survive.”