This is the deck we presented during the e-recruitment congress in Antwerp on 13.03.2015

1. LinkedIn, Trends, Strategy
Henk Ritmeester
Wouter Cappendijk
LinkedIn Benelux
13 Maart 2015, Antwerpen

2. 2

3. AGENDA
1) Visie LinkedIn
2) Recruiting Trends België 2015
3) Uw organisatie als magneet voor Talent
3

4. De professionals op LinkedIn
The professional profile
of record
Connect all of the world's
professionals
Identity Networks Knowledge
The definitive professional
publishing platform

5. Members
Digital profile for every member of the global workforce
Companies
Digital profile for every company in the world
Jobs
Digital representation of every job offered by companies
Skills
Identify every skill required to obtain these jobs
Schools
Presence for every higher education organization and L&D tool
that can help members obtain skills
Updates
Overlay professionally relevant knowledge for every individual
member, company, and university
Economic Graph
Digitally represent and map the global
economy
The Vision: Connecting Talent with Opportunity at Massive Scale

6. Download here

7. Context branche

8. Social Recruitment wordt belangrijker
branche

9. volume van de aanwervingen
zal stijgen zegt 54% recruiters
wervingsbudgetten stijgen minder snel
Branche

10. Branche
48%
Concurrentie
obstakel

11. Belangrijkste uitdagingen in
België voor 2015

12. Pro-actief
wervingsreserve
(Talent Pools &
pipeline)
Uitdagingen
17%
Social Media
Investeren
werkgeversmerk
27% 32%

13. 3 Belangrijkste
Recruitment Trends in België

14. Sociale en
Professionele
netwerken benutten
3 Trends België
44%
Werkgeversmerk
benutten
Een strategische
Talent adviseur
zijn voor het
bedrijf
39% 22%

15. Hoogopgeleide
kandidaten sources
Prioriteiten 2015
36%
Kwaliteit
aangeworden
talent verbeteren
35%

16. 41%
75% van de professionals
beschouwt zichzelf als passief
41% van de Belgische bedrijven
werft passieve kandidaten
75%

18. Recruitment is marketing

19. Uw organisatie als Talent Magneet
Strategie

20. 22
“U denkt wat zou het heerlijk zijn als de
ideale kandidaten ons nu gewoon even
bellen”

21. Build, Engage, Recruit

22. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 24
Fish where the fish are

23. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 25

24. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 26
Bring them in…

25. Followers
Time
BUILD, ENGAGE, RECRUIT
RELEVANT
JOBS
CAREER
PAGES
TARGETED
MEDIA
EMPLOYEE
ADS
RECRUITERCONTENT
UPDATES
BUILD ENGAGE RECRUIT

26. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
5000+
BUILD
GROW
FOLLOWERS
WITH YOUR
CURRENT
NETWORK
EMPLOYEES=COMPANY
#1 Activity at
LinkedIn

27. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 29
ENGAGE

28. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
ENGAGEENGAGE

29. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 31
ENGAGE

30. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Be real
Be personal
Be consistent
32

31. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 33
ENGAGE

32. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 34
COMPANY
UPDATES

33. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 35
ENGAGE
MIX

34. ©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
RECRUIT
39
RECRUIT

35. BUILD ENGAGE RECRUIT

36. TALENT SOLUTIONS
The beauty of talent brand is
you don’t need everybody to know
your name. Only the right people.

37. Organisaties die minimaal 1 status
update delen per week op LinkedIn…

38. 40% meer
views op hun
jobs op
LinkedIn

39. en 25%
meer
sollicitanten

40. 5 acties die u direct kunt doen op LinkedIn
1. Boek een vergadering met uw directeuren over uw ‘social strategie’
2. Bekijk uw huidige Followers. Heeft u meer bereik nodig dan dit?
3. Onderzoek welke content al goed werkt op basis van uw LinkedIn analytics.
en creëren meer relevante content.
4. Laat u adviseren over maximale conversie van uw talent pipeline

41. Improving Business Performance