1. Using LinkedIn to create your company brand
7/9/13Catherine Buck Morgan
2. LinkedIn is the world’s largest professional
network
LinkedIn has more than 225 million
registered users (May 2013)
Using LinkedIn can:
◦ Increase your market reach
◦ Increase product awareness
◦ Generate leads
◦ Increase your company visibility across the web
3. Your personal profile should be completely
filled out
◦ Good headshot
◦ Headline – Not just your title
◦ Summary - Keywords
◦ Experience
◦ Take advantage of LinkedIn’s options:
Certifications
Volunteering & Causes
Organizations
Projects
Etc.
5. Who will be administrating the page?
Administration includes:
◦ Posting updates
◦ Tracking insights
◦ Connecting with followers
◦ Refreshing and editing products and services
◦ Updating images, videos, etc.
There can be more than one administrator
◦ Administrators must have a LinkedIn profile
6. This section is the face of your company
Cover image
Logo
Other images
Offers (e-books, etc.)
Summary
◦ Keywords
LinkedIn will also post new hires here
7. Identify the products and services your
company offers
◦ Pull these from your website
Briefly describe the service
Include images
Ask your clients to recommend your services
◦ They must have a LinkedIn profile to use LinkedIn’s
recommendation feature
Include video
8. Posting updates regularly keeps your
followers engaged.
Post at least once a week.
Examples:
◦ Market updates
◦ Industry trends
◦ What are you reading?
◦ What are you learning?
◦ Promote your blog
◦ Promote your services/sales
9. Content is King
Use news aggregators
◦ LinkedIn’s Influencer
◦ Alltop http://alltop.com/
Industry websites
◦ Sign up for newsletters, or
◦ Subscribe to their feeds
Create your own content
◦ E-books
◦ Blog
◦ Videos
10. LinkedIn provides insights about:
◦ Followers
◦ Page Views and Unique Visitors
◦ Employees
Use this information to:
◦ Connect with new followers
◦ Craft your updates
◦ Develop new leads
11. You can do this in 10 minutes a day:
◦ Posting
◦ Monitoring
◦ Responding
◦ Analyzing
You use these same techniques for
Facebook, Google+, and Twitter – when
you’re ready
Creating your own content does take more
time, but once created, it can be shared over
and over
12. Your profile will drive people to your
company page
Increase the number of connections you
make to increase your business
Employees have a big role to play in the
success of the company
13. Employees are part of your brand
◦ They should have LinkedIn profiles, too
Employees should follow the company page
Company updates will appear in their updates
As an employee likes, comments on, or
shares a company update, the updates will be
shared with their connections
This is the social part
14. Feeling overwhelmed?
What if you have questions later?
We provide 2 hours of additional support as
part of your training
◦ Call with questions
◦ Schedule a review
My contact info:
◦ catherine@dppit.com
◦ 803-738-0066
Thank you!