Jamie O'Connell at WP-Brighton 2011 - WordPress for B2B Lead Generation and Brand Positioning

WordPress for B2B lead generation and brand positioning The Student Room | Jamie O’Connell

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The world's largest student community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.thestudentroom.co.uk

Our need for B2B marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What we wanted to understand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What we learnt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Steps to developing the website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://insight.thestudentroom.co.uk

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Site traffic a year in… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lead generation Corporate Nov Dec Jan Feb March April May June July August Insight enquiry 22 25 39 61 26 24 39 31 41 25 Insight newsletter subs 6 9 9 5 16 10 7 3 12 4 Education Insight enquiry 15 9 17 17 20 12 32 12 15 19 Insight newsletter subs 10 30 15 21 30 16 25 22 23 7 Government Insight enquiry 10 12 15 14 5 12 12 14 20 13 Insight newsletter subs 2 6 3 1 2 2 2 1 4 5 Other (pls specify) 7 9 10 8 17 6 1 4 10 2 TOTALS 72 100 108 92 118 82 108 87 125 75

Direct conversions and contacts ,[object Object],[object Object],Twitter Followers – 1,316 Following – 1,991 Newsletter Subscribers Education Corporate Recruitment Contacts 2301 1381 2311 Leads 508 207 287 Total 2809 1588 2598 6995

Thank You ,[object Object],[object Object],[object Object],[object Object],[object Object]

Jamie O'Connell at WP-Brighton 2011 - WordPress for B2B Lead Generation and Brand Positioning

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