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                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                                       WordPress &
                                       eCommerce
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                                          Who am I?
Who am I?
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Paul Bunkham
  !"#$%!$&'#("&)&*+,-*&.$!///////




                       Freelance Developer
                       www.dobit.co.uk
                       @paulbunkham
                       WordUp!
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                     Why am I talking
                    to you about this?
Example Sites
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      Sokator
Example Sites
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      Ruby Moon
Example Sites
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      Union Jewellery
!"#$%!$&'#("&)&*+,-*&.$!///////
                                                      Questions on the
                                                      Mailing Lists
                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                          I've got to design an e-commerce website for a
                         client with not a lot of money - (usual scenario).
                         The client is a start-up business who is going to
                         be selling a range of health products across the
                          UK. I was thinking of building a WordPress site
                           and using a shopping cart plug in. Has anyone
                         had experience of this? Can you recommend any
                                         plugins or themes?
!"#$%!$&'#("&)&*+,-*&.$!///////
                                                      Questions on the
                                                      Mailing Lists
                                    !"#$%&'(""%))))

                             I am currently looking for a very simple e
  !"#$%!$&'#("&)&*+,-*&.$!///////




                         commerce platform that can potentially be used
                           for a large number of small businesses for a
                        low cost; I am leaning towards recommending to
                          the client that we go with the WordPress WP e-
                                 commerce plugin (with a few small
                                           improvements).
                                Does anyone have any strong opinions on the
                                        plugin, either for or against?
!"#$%!$&'#("&)&*+,-*&.$!///////
                                                      Questions on the
                                                      Mailing Lists
                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                         What do you all use when it comes to Wordpress
                                        and E-commerce?
                                    Interested to hear your preferred plugins,
                                             themes, frameworks etc.
Rise of eCommerce
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////
Rise of eCommerce
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                                           When people ask me, “If you had
                                           limited cash and had to start a
                                           business, what would you do?” The
                                           first thing I always say is I’d do e-
                                           commerce
Caution!
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////
!"#$%!$&'#("&)&*+,-*&.$!///////
                                                      Comfort of
                                                      WordPress
                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////
Publishing Platform
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////
Ease of use
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                                       Over 11,000
                                         plugins
!"#$%!$&'#("&)&*+,-*&.$!///////
                                                      eCommerce is
                                                      Complicated
                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////
Components
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////
Components
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Taking payments
  !"#$%!$&'#("&)&*+,-*&.$!///////
Components
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Taking payments
  !"#$%!$&'#("&)&*+,-*&.$!///////




                       Shipping/Returns
Components
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Taking payments
  !"#$%!$&'#("&)&*+,-*&.$!///////




                       Shipping/Returns
                       Stock control
Components
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Taking payments
  !"#$%!$&'#("&)&*+,-*&.$!///////




                       Shipping/Returns
                       Stock control
                       Customer service
Components
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Taking payments
  !"#$%!$&'#("&)&*+,-*&.$!///////




                       Shipping/Returns
                       Stock control
                       Customer service
                      Products/Content
!"#$%!$&'#("&)&*+,-*&.$!///////
                                                      Standard Product
                                                      Based Store
                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      Flickr User: CharlesFred
Digital Products
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////
Subscriptions
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                                          Don’t use
                                          WordPress
Hosted Services
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      Shopify
Hosted Services
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      Big Cartel
Hosted Services
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      Etsy
Using WordPress
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Embed a feed
  !"#$%!$&'#("&)&*+,-*&.$!///////




                       http://marioaguiar.com/journal/
                       display-rss-feed-in-wordpress/
                       Import products
                       http://www.seodenver.com/
                       shopify-importer/
Using WordPress
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Use a subdomain
  !"#$%!$&'#("&)&*+,-*&.$!///////




                       http://shop.excellent-shop.com
                       http://blog.excellent-shop.com
!"#$%!$&'#("&)&*+,-*&.$!///////
                                                      eCommerce
                                                      Systems
                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      OpenCart
!"#$%!$&'#("&)&*+,-*&.$!///////
                                                      eCommerce
                                                      Systems
                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      Lemon Stand
!"#$%!$&'#("&)&*+,-*&.$!///////
                                                      eCommerce
                                                      Systems
                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      Magento
Content Types
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////
Using WordPress
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Embedding WordPress
  !"#$%!$&'#("&)&*+,-*&.$!///////
Using WordPress
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Embedding WordPress
  !"#$%!$&'#("&)&*+,-*&.$!///////




                       http://
                       www.magentocommerce.com/
                       magento-connect/fishpig/
                       extension/3958/
                       fishpig_wordpress_integration


                       http://wordpress.org/extend/
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                                    Pure WordPress
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                                              Plugins
Plugins
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      WP eCommerce
Plugins
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      eShop
Plugins
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      cart66
Plugins
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      Shopp
Plugins
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      MarketPress
Plugins
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      Jigoshop
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                                             Themes
Themes
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      eShop
Themes
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      eStore
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                                            Paywalls
Paywalls
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      s2Member
Paywalls
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      wp-Member
Paywalls
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      Your Members
Paywalls
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                      Cleeng
Summary
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////
Summary
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Know your project
  !"#$%!$&'#("&)&*+,-*&.$!///////
Summary
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Know your project
  !"#$%!$&'#("&)&*+,-*&.$!///////




                       Maintenance and promotion
Summary
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Know your project
  !"#$%!$&'#("&)&*+,-*&.$!///////




                       Maintenance and promotion
                       Beware the technology magpie
Summary
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Know your project
  !"#$%!$&'#("&)&*+,-*&.$!///////




                       Maintenance and promotion
                       Beware the technology magpie
                       Check Google Base support
Summary
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))

                       Know your project
  !"#$%!$&'#("&)&*+,-*&.$!///////




                       Maintenance and promotion
                       Beware the technology magpie
                       Check Google Base support
                      Make lots of money!
!"#$%!$&'#("&)&*+,-*&.$!///////




                                    !"#$%&'(""%))))
  !"#$%!$&'#("&)&*+,-*&.$!///////




                                       Thank you...

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Paul Bunkham at WP-Brighton 2011 - WordPress and eCommerce

Notes de l'éditeur

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  10. Not very experienced. Possibly about to fall in to a trap\n
  11. Misconception that selling online is easy\n
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  14. Excellent solution to a really complicated problem\n
  15. 1000’s of man hours. Easy for developers and users\n
  16. Including e-Commerce, but the problem is\n
  17. As involved as something like content publishing is not more\n
  18. Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  19. Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  20. Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  21. Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  22. Recurring payments. Fraud\nMultiple people buy the last of something\nDON’T THINK IT’S JUST A CASE OF INSTALLING A PLUGIN\n
  23. Logistics, stock control etc. \n
  24. How many times can they download it? Piracy Protection\n
  25. What happens if the subscription lapses? Recurring payments...\n
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