In this webinar, learn how to up your email marketing game using these tried and true tips and techniques from Troy Stites from Sumo. Register to watch the on-demand webinar here: https://wpengine.com/resources/retain-customers-build-revenue-using-email-list/

1. #wpewebinar
February 22, 2017
#wpewebinar

2. #wpewebinar
CROP IMAGE
TO GRAY BOX
We’ll answer as many questions as we can after
the presentation
ASK QUESTIONS AS WE GO
Slides and recording will be made available shortly after
the webinar
Use the “Questions” pane
throughout the webinar

3. #wpewebinar
WHAT YOU’LL LEARN:
● How emails translate to $$
● How to retain customers using your email list
● How to grow your email list on autopilot
● Q&A

4. #wpewebinar
Growth & Optimization Specialist
Sumo
@SumoMe
Troy Stites
INTRODUCING TODAY’S EXPERT
● Grew up in Iowa
● In 3rd grade, begged parents to take cake decorating
class. Troy and 24 women over age of 70
● Just got back from Oktoberfest (Munich) Prague, Poland,
Budapest (Hungary) and Kiev Ukraine.
● YouTube Channel just broke 1,000,000 views and 20,000
subscribers.

5. #wpewebinar

6. #wpewebinar
● Learned about collecting emails
● Grew revenue by 343% in 4 months
using the techniques that you’ll get
today

7. #wpewebinar
#1
How Email Translates To MONEY

8. #wpewebinar
Why Email Translates To MONEY
Facebook Fans: Not controlled by you
Twitter Followers: Not controlled by you
Google Search Traffic: Not controlled by you
Email Subscribers: CONTROLLED BY YOU

9. #wpewebinar
● Your Email list is your asset
● Figure out how much an email is
worth to you.
● AppSumo: $5.00

10. #wpewebinar
10,000 x $5 = $50,000 / a year biz

11. #wpewebinar
#2
How to retain customers using your email list.

12. #wpewebinar
The BEAUTY Of The Auto Responder

13. #wpewebinar
An Auto Responder Email Sequence gives you:
One on One time and attention with ZERO cost to
you.

14. #wpewebinar
#3
How to grow your email list on autopilot

15. #wpewebinar
CROP IMAGE
TO GRAY BOX
What is unique about AppSumo?
Have You Heard Of AppSumo?
8 Million Revenue Per Year
(Started in 2010)

16. #wpewebinar
Step 1: Stop Losing
Capture traffic that would otherwise
leave your site.

17. #wpewebinar
Let’s say you have a new restaurant...

18. #wpewebinar
90% LEAVE

19. #wpewebinar
Exit Intent Popup
Sumo: “List Builder”

20. #wpewebinar
Exit Intent Popup
Sumo: “List Builder”

21. #wpewebinar

22. #wpewebinar
Step 2

23. #wpewebinar
COPY what every
“Billion Dollar Business”
does.

24. #wpewebinar

25. #wpewebinar
Landing Page
Sumo: “Welcome Mat”

26. #wpewebinar

27. #wpewebinar

28. #wpewebinar
“THE most effective strategy we’ve
found to capture email.”
- NOAH KAGAN

29. #wpewebinar
Step 3

30. #wpewebinar
Sumo.com: Click Triggers
CONTENT UPGRADES

31. #wpewebinar
We are trained to ignore ads

32. #wpewebinar

33. #wpewebinar

34. #wpewebinar

35. #wpewebinar
71.35%

36. #wpewebinar

37. #wpewebinar
Welcome Emails: Give your subscribers instant
gratification by welcoming them to your list.
Coupon Delivery: Instantly send a coupon to your new
subscriber so you don’t have to wait to make a sale.
Content Upgrade Delivery: When someone signs up
to get a content upgrade, you can send your
subscribers a link to that content -- whether it’s a
spreadsheet, PDF, video or more.

38. #wpewebinar
STEP 1: Make custom Welcome Mats for your home
page and high traffic pages
STEP 2: Turn on an exit pop up (List Builder)
STEP 3: Add Content Upgrades to 5 popular articles
STEP 4: Get Autoresponder or SUMO To Send Emails
4 Step Template

39. #wpewebinar
Plugin Madness
BONUS

40. #wpewebinar
BONUS
20% Discount - Lifetime

41. #wpewebinar
Go to http://sumome.com/live
Login or Register
Input Code at Checkout: WEBINAR012717
Enjoy =)
How To Get The Deal

42. #wpewebinar
Slides and recording will be made available shortly after the webinar
QUESTIONS AND ANSWERS

43. #wpewebinar
RESOURCES
Sumo Offer
Getting Started With Sumo.com
Mobile SEO Best Practices (Sumo.com)
Sumo Stories

44. #wpewebinar
CROP IMAGE
TO GRAY BOX
NEXT UP...
Register Now:
http://wpeng.in/
experiences
Wednesday, March 8
3:00 p.m. CST,
4:00 p.m. EST,
1:00 p.m. PST,
9:00 p.m. UTC/GMT

45. #wpewebinar
HELP US IMPROVE

46. #wpewebinar
THANK YOU
#wpewebinar
@wpengine
@SumoMe