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Legal Issues In
Franchising
William A. Price
wprice@growthlaw.com
QUESTIONS FOR
FRANCHISORS
Franchising Or Other Capital?
• Franchising
• Loans for Expansion
• Project Investors
• Company Investors:
Friends, Angels, Privat
e Eqity
• Public Investors
Franchising Laws: Federal
Federal Trade
Commission:
a. Franchise Disclosure
Document Rules
b. Franchisee and
Customer Complaints
c. Truth In Advertising
Rules
Franchising Laws: State
Illinois:
1. Attorney General:
Regulates Disclosures (FDD
OK)
Takes Customer/Franchisee
Complaints
2. Secretary of State:
Regulates Franchise Brokers
Franchise System Needs
• System Name
• Artwork for logo and ads and
all system elements
• Franchisee recruitment
• Franchise disclosure
documents and other legal
reports, securities
disclosures, taxes
• Supplier contracts, terms
• Real estate program
• Operator training and
systems documentation
ISSUES FOR
FRANCHISEES
The Franchise Disclosure
Document (FDD)
Big Items:

Item 1: Franchisor background
Item 3: Material Litigation (and
check personal and
organizational judgment and
credit)
Item 5, 6, and 7: Franchisee
upfront, ongoing fees and costs
Item 20: Locations and
Expansion Plans
FDD May Not Have
• Earnings Claims
• Unsuccessful Franchisee Sites
• Supplier and Other
Site/Contract Requirements
• New Advertising and Other
Change Authority
• Old Name Franchisor Failed
Systems
Your Best Source
Other Franchisees!

All current operators
must be listed in FDD:
CALL THEM!
YOUR FRANCHISE
BUSINESS
Multiple Options For Entry
• Buy An Existing Franchise
• Buy Multiple Existing
Franchise Sites (If System
Allows)
• Start A New Location
• Take Over A Region And
Recruit Operators For Sites
• Start Your Own System
Best Success Predictor

Sweat Equity

Nothing replaces
industry
experience: Get
Some, Or Get A
Partner Who Has
Experience
Your Franchise Business Plan
• Visible Site
• Franchise With High Net
Profit Potential
• Franchise Type You Are
Qualified To Manage
• Adequate Capital To Start
And Run Until Profitable
• Sustainable Competitive
Advantages
• Good Franchisor Support
• High Quality Supplies From
Franchisor System
LEGAL ISSUES IN
FRANCHISE SETUP
Franchisee Entity Selection
The Issues:

• Pass-Through Tax? Other
Tax?
• Who Manages?
• Who Controls?
• What Investor Rights?
• Who Can Bind The Entity?
(Agency)
• What incentive programs
needed?
Site Issues
• Lease or Buy?
• If Lease, what
rent, buildout, uses, hours, si
gnage, costs?
• If buy, need investors?
• Build or lease:
zoning, building
code, permits required?
• Traffic, site access
issues, other
infrastructure, sewerage and
other fees/taxes/needs
Supplier Issues
• Franchisor specifies, but you
and your credit pays
• What if supplies are
bad, deliveries fail?
• What about menu or other
product additions?
(Franchisor may control)
Employee Issues
• Healthcare mandates
• EEO Mandates: customers
served, persons hired: avoid
inappropriate hiring process
• Payroll issues (overtime, tax
withholding, reports)
• Other HR/Benefits (yours or
system)
• Frequent Employee
Replacement/Retraining
• Shrinkage
• Site Security
Partner Issues
• Equipment
Providers/Reliability
(Franchisor specifies, but you
pay and deal with when
break down)
• Cooks and Other Prima
Donnas
• Money Split And Other
Arguments
• Divorce, Retirement, Resigna
tion, Bankruptcy, Death
FRANCHISE LITIGATION
Franchisor vs Franchisee
• “7-Eleven Exploiting
Franchisees”: CA Huffington
Post, August 1, 2013
• Stratus Building Solutions
and related Camino Real
Ventures accused of
fraud, violations of state
business opportunity laws
(TX), 2013
• Play N Trade Video game
franchise, market losses
Franchisor Controls Court
• Mandatory
Arbitration, Franchisor picks
Arbitrator
• Mandatory Venue In
Franchisor Location
• Limited Franchisee Remedies
(Only Fees Back?)
• No Guarantees of Supplier
Services, Franchisee Income
Franchisee vs Supplier
• Mandatory use of Suppliers
• Franchisor writes supply
contracts
• Franchisees must arbitrate or
litigate within contract
requirements, system
elements
• UCC still applies, requires
good faith and fair dealing
Franchisee vs Employee
• Average “wrongful
termination” federal
judgment, IL, over $600,000
• Age, national
origin, race, religion, sexual
orientation all protected
categories for
hiring, discipline, firing
• Sexual harassment and
hostile workplace liability
Franchisee vs Public
• Slip and Fall Liability
• Dram Shop Liability
• Product or Service Caused
Injury Liability
• Credit and Collections Issues
Franchisee vs Landlord
• Landlord services problems
(snow/ice removal, garbage
pickup)
• Landlord signage and
buildout not done
• Rent escalators and
passthroughs (energy
costs, property
taxes, cleaning, major
building repairs)
Succession Planning
• Buy-Sell to operator or
partners or family
• Estate planning and other
capital gains reduction
options
• Finding A Buyer: brokerage
and other finder agreements
• Pricing The Exit
• Term Sheets, Due
Diligence, and Sales
Agreement/Closing
• Post-Closing Services and
Disputes
William A. Price
Attorney at Law
www.growthlaw.com
wprice@growthlaw.com
Tel/Fax 1-800-630-4780
P.O. Box 1425, Warrenville, IL 60555

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Legal issues for Franchisors and Franchisees

  • 1. Legal Issues In Franchising William A. Price wprice@growthlaw.com
  • 3. Franchising Or Other Capital? • Franchising • Loans for Expansion • Project Investors • Company Investors: Friends, Angels, Privat e Eqity • Public Investors
  • 4. Franchising Laws: Federal Federal Trade Commission: a. Franchise Disclosure Document Rules b. Franchisee and Customer Complaints c. Truth In Advertising Rules
  • 5. Franchising Laws: State Illinois: 1. Attorney General: Regulates Disclosures (FDD OK) Takes Customer/Franchisee Complaints 2. Secretary of State: Regulates Franchise Brokers
  • 6. Franchise System Needs • System Name • Artwork for logo and ads and all system elements • Franchisee recruitment • Franchise disclosure documents and other legal reports, securities disclosures, taxes • Supplier contracts, terms • Real estate program • Operator training and systems documentation
  • 8. The Franchise Disclosure Document (FDD) Big Items: Item 1: Franchisor background Item 3: Material Litigation (and check personal and organizational judgment and credit) Item 5, 6, and 7: Franchisee upfront, ongoing fees and costs Item 20: Locations and Expansion Plans
  • 9. FDD May Not Have • Earnings Claims • Unsuccessful Franchisee Sites • Supplier and Other Site/Contract Requirements • New Advertising and Other Change Authority • Old Name Franchisor Failed Systems
  • 10. Your Best Source Other Franchisees! All current operators must be listed in FDD: CALL THEM!
  • 12. Multiple Options For Entry • Buy An Existing Franchise • Buy Multiple Existing Franchise Sites (If System Allows) • Start A New Location • Take Over A Region And Recruit Operators For Sites • Start Your Own System
  • 13. Best Success Predictor Sweat Equity Nothing replaces industry experience: Get Some, Or Get A Partner Who Has Experience
  • 14. Your Franchise Business Plan • Visible Site • Franchise With High Net Profit Potential • Franchise Type You Are Qualified To Manage • Adequate Capital To Start And Run Until Profitable • Sustainable Competitive Advantages • Good Franchisor Support • High Quality Supplies From Franchisor System
  • 16. Franchisee Entity Selection The Issues: • Pass-Through Tax? Other Tax? • Who Manages? • Who Controls? • What Investor Rights? • Who Can Bind The Entity? (Agency) • What incentive programs needed?
  • 17. Site Issues • Lease or Buy? • If Lease, what rent, buildout, uses, hours, si gnage, costs? • If buy, need investors? • Build or lease: zoning, building code, permits required? • Traffic, site access issues, other infrastructure, sewerage and other fees/taxes/needs
  • 18. Supplier Issues • Franchisor specifies, but you and your credit pays • What if supplies are bad, deliveries fail? • What about menu or other product additions? (Franchisor may control)
  • 19. Employee Issues • Healthcare mandates • EEO Mandates: customers served, persons hired: avoid inappropriate hiring process • Payroll issues (overtime, tax withholding, reports) • Other HR/Benefits (yours or system) • Frequent Employee Replacement/Retraining • Shrinkage • Site Security
  • 20. Partner Issues • Equipment Providers/Reliability (Franchisor specifies, but you pay and deal with when break down) • Cooks and Other Prima Donnas • Money Split And Other Arguments • Divorce, Retirement, Resigna tion, Bankruptcy, Death
  • 22. Franchisor vs Franchisee • “7-Eleven Exploiting Franchisees”: CA Huffington Post, August 1, 2013 • Stratus Building Solutions and related Camino Real Ventures accused of fraud, violations of state business opportunity laws (TX), 2013 • Play N Trade Video game franchise, market losses
  • 23. Franchisor Controls Court • Mandatory Arbitration, Franchisor picks Arbitrator • Mandatory Venue In Franchisor Location • Limited Franchisee Remedies (Only Fees Back?) • No Guarantees of Supplier Services, Franchisee Income
  • 24. Franchisee vs Supplier • Mandatory use of Suppliers • Franchisor writes supply contracts • Franchisees must arbitrate or litigate within contract requirements, system elements • UCC still applies, requires good faith and fair dealing
  • 25. Franchisee vs Employee • Average “wrongful termination” federal judgment, IL, over $600,000 • Age, national origin, race, religion, sexual orientation all protected categories for hiring, discipline, firing • Sexual harassment and hostile workplace liability
  • 26. Franchisee vs Public • Slip and Fall Liability • Dram Shop Liability • Product or Service Caused Injury Liability • Credit and Collections Issues
  • 27. Franchisee vs Landlord • Landlord services problems (snow/ice removal, garbage pickup) • Landlord signage and buildout not done • Rent escalators and passthroughs (energy costs, property taxes, cleaning, major building repairs)
  • 28. Succession Planning • Buy-Sell to operator or partners or family • Estate planning and other capital gains reduction options • Finding A Buyer: brokerage and other finder agreements • Pricing The Exit • Term Sheets, Due Diligence, and Sales Agreement/Closing • Post-Closing Services and Disputes
  • 29. William A. Price Attorney at Law www.growthlaw.com wprice@growthlaw.com Tel/Fax 1-800-630-4780 P.O. Box 1425, Warrenville, IL 60555 ANY QUESTIONS?