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Branding Moments - Lean Branding - LeanUX14 - Bill Beard - @writebeard

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Bill Beard
Bill Beard

With the introduction of Lean methodology and Lean UX, the way we approach branding has fundamentally changed. Gone are the extravagant ad campaigns. Bill Beard gives a talk at LeanUX14 on Lean Branding and how design teams can build brands within the product through what he calls, "Branding Moments." View the video here: http://buff.ly/1fMlAU0 Follow Bill: @writebeard

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Branding Moments - Lean Branding - LeanUX14 - Bill Beard - @writebeard