My talk from #leanUXNYC, April 11, 2013

1. Your Mom’s
A User
How TO Communicate with
Normal People IN a User Experience
BY BILL BEARD
@WRITEBEARD
LEANUXNYC

2. .
Intro
@WRITEBEARD

3. &
A Story
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4. Mom’s Stove
ê
LF LR RF RR

5. ,
Give your user a break
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6. LEANUXNYC
THINK VISUALLY
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8. {
w
8
6
y
-
7
9
0
a
d
h
R
c
x
z
5
[
@WRITEBEARD

9. ADD DELIGHT
ê
iOS
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10. Microcopy
Instructional text
Field labels
Error messaging
Dropdowns
Confirmations
Images from Littlebigdetails.com @WRITEBEARD

11. Microcopy
Microcopy is small yet powerful copy...
”
It’s a short sentence... A single word.
It’s the small copy that has the biggest impact.
- Joshua Porter (@bokardo)
Director of UX, HubSpot
@WRITEBEARD

12. COPY IS A GUIDE.
Not a crutch.
<Crutch designed by Andrew Richardson from The Noun Project @WRITEBEARD

13. Flesch Reading EasE
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14. Population
93% 7%
Words or less
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15. Director of Marketing
10019 or New York, NY
“Tell us about the job you want.”
@WRITEBEARD

16. ,
The User is a person.
Talk to them like one.
Use Natural language
@WRITEBEARD

17. The user doesn’t
Borrow your stapler.
No internal terminology
Stapler designed by Andrew Vine from The Noun Project @WRITEBEARD

18. IF CONTENT IS KING,
CONTEXT IS QUEEN.
context is more important
@WRITEBEARD

19. Do you know where you’re going to?
”
Do you get [what we’ve] been showing you?
Do you get what you’re hoping for?
- Diana Ross,
Diva & Usability Expert
Do You Know Where You’re Going To?
©1975 Motown Records
@WRITEBEARD

20. CONTEXTUAL FLOW
“The ROSSIAN Test”
Google
Search
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21. Contextual
Testing
What do you expect?
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22. - Director of UX, Centralis
TEST THE COPY =LOW COST WINS
@WRITEBEARD

23. &
A(Nother) story
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24. Kevincote.wordpress.com
Saherzafar.com
Brand Guidelines
Logodesignlove.com
@WRITEBEARD
Socialmediaexplorer.com

25. Q
Lean Branding
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26. 9
Brands Aren’t guidelines.
Brands are conversations.
@WRITEBEARD

27. B
With a lean brand and
Clear communication,
Anything is possible.
@WRITEBEARD

28. :
THANK YOU
t
@writebeard
^ writebeard.com
T
/in/writebeard