Ben Wright, Atlas’ CEO, discusses the relationships your website should have with Social Media, present how social platforms are moving toward becoming websites, and give seven concrete examples of how you can build high performing linkages between each medium.

1. Seven Ways Social Media and Your Website Can Work Together

2. Outline Introduction The research: How our prospects and site selectors are using social media, and how they aren’t How our organizations and interactions should evolve in an era of social media Seven ways our websites and social media can work together Wrap up

3. Your Hosts Ben Wright CEO, Atlas Advertising benw@atlas-advertising.com www.twitter.com/atlasad Guillermo Mazier Business Development, Atlas Advertising guillermom@atlas-advertising.com

4. About Atlas Atlas Advertising helps economic developers reach national and international prospect and site selection audiences. We deliver branding, website development, GIS mapping, research, social media, and creative services professionally and with a staff experienced in economic development. Unlike firms with little or no economic development experience, Atlas Advertising uses a proven mix of economic development marketing tactics that generate interest from site selection audiences. Atlas Advertising is led by a former economic development practitioner and has worked with 50+ different economic development clients in 30 states. Our approach and experience means that our campaigns generate an average of three to ten times the response of other campaigns. Featured clients: State of Ohio Indy Partnership City of San Francisco Greater Phoenix Economic Council Greater Omaha Economic Development Partnership

6. Content Services

7. Research Services

9. Commercial Property databases

10. Business databases

11. Data Search (Data Tab)

12. Other Data Management (Map Overlays)

13. Community Data Management

14. GIS System Analytics

15. GIS Data Reporting

16. Data Widgets

18. To view this presentation: Visit our slide share site:www.slideshare.net/wright0405: And, join our LinkedIn Group: Next Gen Economic Development Marketers (Once you sign up, you will need to be approved) We look forward to having you!

19. The research: How our prospects and site selectors are using Social Media, and how they aren’t

21. Sherwin-Williams Co., Georgia

22. Trione & Gordon/ONCOR Intl., Texas

23. Colliers International, Toronto CANADA

24. Little & Associates Architects, North Carolina

25. Palm Inc – Sunnyvale, California

26. Visa – San Francisco, California

28. What is the typical size of your location deals in number of employees? 63% typically represent deals between 50 and 499 employees

29. What new media advancements have you seen that you think are valuable to your profession? Though respondents mentioned many advancements, online meetings and LinkedIn topped the list.

30. What social networks or tools, if any, do you use? 71 % use LinkedIn, and just over 50% use facebook.

31. How frequently do you use each? 72 % use some form of Social Media at least weekly.

32. What is the applicability of LinkedIn to your profession? 52.6% say LinkedIn has good application to the site selection profession.

33. What is the applicability of LinkedIn to your profession? “I have used it along with Hoovers to check who is LinkedIn and contact people for business meetings.” “I think it has good application. I have gotten proposals through this tool.” “Pretty low rated.” “It’s okay.” “I already have the contacts I need in my email – how is this different?” “Not much” “Good for seeking independent information.” “Good for finding contacts, and to keep in touch with peers.” “More of a business site” Useful networking tool Don’t know yet.

34. The future, according to one site selector “Young companies are all about social media. Their whole concept is open source everything. They rely on an online community. They’re building enthusiasts for their product online. I have a current client in the auto manufacturing space that loves social media. These guys are choosing their locations based on what their online community says they want. “If you can find companies on social media, you can reach them. Big corporations not using it this way, but small guys are for sure. “As people who live in the community find these great companies, they could connect ED with companies. Blog with your citizens about what they like and what they know about. Tips are good. Fear is how do you know you have the good information in these channels? I am just learning myself.” -A Site Selector, early October 2009

35. How to sum this up? Think of your website and social media tools as one platform. A platform you use to publish, communicate, organize, and serve your many varied customers and prospects. Today, there is very little in economic development that can’t be facilitated or made more efficient by treating your website and social media tools as a single platform.

36. How our organizations and interactions should evolve in an era of social media

37. A quick quiz: How many phone calls from investors, customers, prospects, or other community members does your organization get per day? 10, 20, 30? How many emails to you get from the same groups as above per day? 10, 20, 30? Add that number together and multiply by 20 (to get to a monthly total) If 20 of each, organization wide, that would be 40x20, or 800 per month. For small communities, website traffic averages 1000 unique visits per month. For large communities, website traffic can average over 20,000 unique visits per month.

38. How roles at each level can change in today’s world: CEO

39. How roles at each level can change in today’s world: Business Development

40. How roles at each level can change in today’s world: Marketing

41. How roles at each level can change in today’s world: Research

42. Trends in ED websites Content is becoming ever more important Content types are also diversifying, including: Pages Property data Demographic data Business data Downloads Social media posts Video Social media is making all of what we do more transparent The conversation is moving from back rooms and private meetings to be online As a result, everyone in the organization who is involved in working with customers should be contributing to online content.

44. Seven Ways Social Media and Your Website Can Work Together

45. Seven Ways Social Media and Your Website can work together. Treat content development as an organization – wide imperative. Assign members across the organization to post, track, and comment on what you post. Recruit Site Selectors and prospects to online fam tours and meetings using your website and LinkedIn. Develop Links between your website and your LinkedIn company profile page and your staff profiles. Develop a LinkedIn Group for your organization, its investors, and site selectors. Break news on facebook and Twitter, driving readership back to your website. Integrate content sharing into your website, so that your content is more widely distributed. What’s coming: Integrating place based social media like foursquare into your website’s GIS systems.

46. Treat content development as an organization – wide imperative. Your CEO should be out in front – your visionary and leader. His or her commentary and opinion should be visible on the website/blog. Your business development team should all have Linked In profiles, be updating status, and prospecting. Your marketing staff should be the quarterback – making assignments, training, motivating, and filling in gaps. Your researcher should be active publishers of data, news, and opinion about the economy.

47. Recruiting site selectors and prospects to online meetings Fam tours consistently rank as the best communication tool you have. Using standard tools such as GoTo Meeting, which is that are free or <$50 per month, you can have 5-10 prospects with you virtually. Conduct one per month, and set a content schedule Recruit using email and Linked In Make the content “inside” information Offer an incentive for Site Selectors to attend. Post your content on your website

48. Develop linkages between your website and your profile Put links from your customer facing staffs to their profiles Put links from your website to your LinkedIn company profile Keeping an active Twitter account If blogging, link to personal blog If Tweeting, link to follow on Twitter

49. Develop a Linked In group to collaborate with stakeholders You as the curator of the group Forum to make announcements and discuss issues of community importance Place for you to connect your stakeholders to you and one another Use the group membership as a way to add to your, and your business development team’s connections

51. It, as well as a facebook fan page, are outstanding tools for breaking news, and your community partners, investors, and other stakeholders will follow you.

52. Judge the success by a few factors:

53. How many followers you have

54. How often you Tweet

55. How frequently you are Re-Tweeted

56. Traffic you get to your site from Twitter posts.

58. Integrate Social Media and sharing into your website Update the content on your website or blog more than weekly Integrate “Add this” or “ShareIt” features into your site Introduce LinkedIn, Facebook, and Twitter icons on your site http://www.gallup.com/Home.aspx

59. What’s coming: Integrating place based social media Simple description: “Life as a game.” Foursquare launched a year ago SXSW, and now has half a million users It is a mobile social network that ties social networks to place. Users “Check in” at places around the community and get the following benefits: Earn badges, become “mayor” Get tips from others who have left tips in places Distribute your location through Twitter or facebook networks In the future, will be used by locations to reward loyalty with discounts Generates a tremendous amount of geotargeted data In the future, can be used by economic developers to serve content attached to place to prospects.

60. Seven Ways Social Media and Your Website can work together Treat content development as an organization – wide imperative. Assign members across the organization to post, track, and comment on what you post. Recruit Site Selectors and prospects to online fam tours and meetings using your website and LinkedIn. Develop Links between your website and your LinkedIn company profile page and your staff profiles. Develop a LinkedIn Group for your organization, its investors, and site selectors. Break news on facebook and Twitter, driving readership back to your website. Integrate content sharing into your website, so that your content is more widely distributed. What’s coming: Integrating place based social media like foursquare into your website’s GIS systems.

61. Q+A

62. Looking for a jumpstart to your social media efforts? Try our social media services. Initial Review Strategy Development Training Sessions Atlas Assistance in Implementation

63. Contact Atlas Contact information: 2601 Blake Street, Suite 301 Denver, CO 80205 Contact: Ben Wright t: 303.292.3300 x 210 benw@Atlas-Advertising.com www.Atlas-Advertising.com LinkedIn Profile| LinkedIn Group | Twitter| Blog| Slidespace