https://www.wrike.com/blog/develop-world-class-creative-team/ - Creative teams in any organization accomplish similar work and face much of the same challenges no matter what industry they're in. Here are 3 main challenges that internal creative agencies struggle with and 3 strategies for solving them.

1. Getting Creative
Solving The Top 3 Challenges of In-House Creative Teams

2. Creative Teams MayVary in Composition…
Less
than
50%
comprise
full-­‐6me
employees 54%
of
teams
have
2-­‐10
designers
~40%
used
addi6onal
internal
crea6ve
shops

3. But Work is Similar Across Many Teams
98%
perform
graphic
design
work
70%
perform
web
design
work

4. And the Challenges are Identical

5. 65%
of
crea6ve
team
managers
surveyed
claim
they
do
not
have
adequate
6me
to
develop
staff.
An
addi'onal
11%
cite
they
have
NO
'me
at
all.
1

6. 51%
cited
career
path
for
self
and
staff
as
their
top
challenge.
2

7. 53%
say
their
primary
scope
of
work
is
execu6on
and
produc6on.
Strategy
and
development
goes
to
outside
agencies
or
other
teams
3

8. So
how
do
you
develop
your
crea6ve
team’s
talent
turn
them
into
the
strategic
partner
that
your
company
deserves?
and

9. Before
you
can
make
6me
for
development,
you’ll
need
a
thorough
understanding
of
all
produc*on
work
in
the
pipeline.
Crea6ve
management
soQware
solu6ons
are
invaluable
for
this
as
they
help
visualize
your
team’s
workload
and
efforts.
Know the
Work

10. All
produc6on
work
and
no
development
work
makes
Jane
an
unhappy
crea6ve.
Great
managers
address
staff
fa6gue
by
moving
people
across
teams
as
necessary
to
ensure
they
are
exposed
to
the
right
mix
of
development
and
produc6on
work.
Mix It
Up

11. Iden6fy
large
clusters
of
work.
For
example,
if
the
majority
of
your
team's
work
consists
of
event
marke6ng,
and
web
development,
you've
just
iden6fied
2
main
clusters.
This
means
you've
now
created
a
career
path
where
your
top
performers
can
be
elevated
into
team
leads.
Use
Work
Clusters

12. There are more tips and strategies in our
free ebook: The Definitive Guide to
Building a World-Class Internal Creative
Agency.
The ebook gives a detailed plan for
growing & enhancing your company with an
internal creative team, including what
support you’ll need to get there.
Get the ebook!
Click to download!

13. Brought
to
you
by
www.wrike.com

14. ////////
SOURCES
2014 In-House Creative Services Industry Report. The BOSS Group.
2015 The Definitive Guide to Building a World-Class Internal Creative
Agency. Wrike.
//////////////
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