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Manager’s Meeting
Second Quarter
Introductions
• Your Name
• Your Store
• How long you’ve been with Neal Tire
• How long you’ve been in this business
• Your “Claim to Fame”
Agenda
•PEOPLE
•PROCESS
•PRODUCT
PEOPLE
• Staffing
• Interviewing
• Training and Development
• Payroll and Overtime Control
• Scheduling
Staffing
• Managers own the process
• Must be an active, not a
passive program
• This is your #1 priority
• When you need assistance,
reach out
• Build a pool / bench
• Be PROactive, not Reactive
• Use the Interview Guide as
a GUIDE, but be creative
• Hire for the NEXT position
Interviewing
DOs
• Let interviewee do most of the
talking
• Allow for silent “pregnant”
pauses
• Probe for details about past
work experience
• Ask questions that he/she
won’t be able to guess the
answer to
• Ask about drive time and
availability
• Ask questions that are not on
the Interview Guide
DON’Ts
• Ask age of applicant or any
family members
• Ask about relationship with
spouse or significant other
• Give “tells” while taking notes
• Hint to the answer you’re
looking for in your question
• Ask if he/she owns or rents
• Ask about physical condition in
any way
Training and Development
• Ongoing Daily Process, not an Event
• Always be Training your Replacement
• Build-a-Tech for Loyalty
• Borrow / Loan Skilled Trainers
• Mentorship
• Nominate Future Leaders
• Constant Observation and Evaluation
• Coaching in the Moment
Payroll and Overtime Control
What Causes Overtime?
What Type of Schedule Do You Use?
Why Scheduling?
• Planning for Success
– Proper Staffing
– Proper Skill Mix
– Better Hours Control
– Better Payroll Control
•MORE PROFIT $$$
Scheduling
PROCESS
• Inspections
• Special Orders
• Parts and Estimate Updates
• Wheel Torque
• Oil Change
• Solution Selling
Inspections
• WHY do we do inspections?
• WHEN do we do inspections?
• HOW do we do inspections?
• WHO does inspections?
• WHAT do we inspect?
• What happens with the inspection form?
Inspections
Inspections
Inspections
Special Orders
• When do you do a Special Order?
• What do you do to ensure the customer
comes back?
Collecting Special Order Deposits
• Create a Special Order Folder
– This folder should contain all pending Special
Orders
• When you take a Special Order Deposit
– Run a Cash ticket
– Put Customer Name in SHIP TO information
• Do not input any Customer number
– Use Item# GL1026
• Sell quantity of one and input the amount of the
deposit paid
Collecting Special Order Deposits
• When you take a Special Order Deposit
– Process as you would any other cash ticket sale
– Give the customer a copy of the invoice and keep
a copy in the Special Order folder
• When item is received and final sale is made
to Customer
– Create an invoice as normal
– Add Item# GL1026
• Enter quantity of Negative One and input the amount
of the initial deposit received
Collecting Special Order Deposits
• When item is received and final sale is made
to Customer
– Attach the Deposit Invoice to the final invoice and
file with daily paperwork
Questions?
Parts and Estimate Updates
• Advance Auto Parts and CarQuest
– Live in First Two Test Stores Now
• Myers Tire Supply
– Live in First Two Test Stores Now
• Epicor
– Live in First Test Store Now
– Going Live in Second Test Store This Week
Wheel Torque Process
• Why do we torque wheels?
• What can happen when lug nuts are over-
tight?
• What can happen when lug nuts are under-
tight?
• How do we ensure that wheels are tightened
to proper torque specification today?
Oil Change Process
• What are the most important elements of
performing an Oil Change?
Solution Selling
Solution Selling
Solution selling is a sales
methodology. Rather than just
promoting an existing product,
the salesperson focuses on the
customer's pain(s) and
addresses the issue with his or
her offerings (product and
services). The resolution of the
pain is what constitutes a
"solution".
What did Apple do to
present the iPod to
customers as a SOLUTION
rather than just another
MP3 player?
Solution Selling
Solution Selling
Vs
Order Taking
Solution Selling
• What did you hear:
– … done well?
– … done poorly?
• Who is responsible?
• What will you do about it?
Solution Selling
PRODUCT
• What is our primary product?
Our Product is NEAL
• What does that mean?
• What must you do to present your product to
customers in a way that makes them want it?
PREMIER
PROVIDER
OF
AUTOMOTIVE
SERVICE
AND
TIRES
What Is Image?
a mental representation; idea; conception
a symbol; emblem
What Next?
• What will you do when you go
back to your store to get your
PEOPLE on PROCESS and to make
your PRODUCT the first choice of
every automotive customer in
your area?
THANK YOU!

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Managers Meeting Highlights

  • 2. Introductions • Your Name • Your Store • How long you’ve been with Neal Tire • How long you’ve been in this business • Your “Claim to Fame”
  • 4. PEOPLE • Staffing • Interviewing • Training and Development • Payroll and Overtime Control • Scheduling
  • 5. Staffing • Managers own the process • Must be an active, not a passive program • This is your #1 priority • When you need assistance, reach out • Build a pool / bench • Be PROactive, not Reactive • Use the Interview Guide as a GUIDE, but be creative • Hire for the NEXT position
  • 6. Interviewing DOs • Let interviewee do most of the talking • Allow for silent “pregnant” pauses • Probe for details about past work experience • Ask questions that he/she won’t be able to guess the answer to • Ask about drive time and availability • Ask questions that are not on the Interview Guide DON’Ts • Ask age of applicant or any family members • Ask about relationship with spouse or significant other • Give “tells” while taking notes • Hint to the answer you’re looking for in your question • Ask if he/she owns or rents • Ask about physical condition in any way
  • 7. Training and Development • Ongoing Daily Process, not an Event • Always be Training your Replacement • Build-a-Tech for Loyalty • Borrow / Loan Skilled Trainers • Mentorship • Nominate Future Leaders • Constant Observation and Evaluation • Coaching in the Moment
  • 10. What Type of Schedule Do You Use?
  • 11. Why Scheduling? • Planning for Success – Proper Staffing – Proper Skill Mix – Better Hours Control – Better Payroll Control •MORE PROFIT $$$
  • 13.
  • 14. PROCESS • Inspections • Special Orders • Parts and Estimate Updates • Wheel Torque • Oil Change • Solution Selling
  • 15. Inspections • WHY do we do inspections? • WHEN do we do inspections? • HOW do we do inspections? • WHO does inspections? • WHAT do we inspect? • What happens with the inspection form?
  • 19. Special Orders • When do you do a Special Order? • What do you do to ensure the customer comes back?
  • 20. Collecting Special Order Deposits • Create a Special Order Folder – This folder should contain all pending Special Orders • When you take a Special Order Deposit – Run a Cash ticket – Put Customer Name in SHIP TO information • Do not input any Customer number – Use Item# GL1026 • Sell quantity of one and input the amount of the deposit paid
  • 21. Collecting Special Order Deposits • When you take a Special Order Deposit – Process as you would any other cash ticket sale – Give the customer a copy of the invoice and keep a copy in the Special Order folder • When item is received and final sale is made to Customer – Create an invoice as normal – Add Item# GL1026 • Enter quantity of Negative One and input the amount of the initial deposit received
  • 22. Collecting Special Order Deposits • When item is received and final sale is made to Customer – Attach the Deposit Invoice to the final invoice and file with daily paperwork Questions?
  • 23. Parts and Estimate Updates • Advance Auto Parts and CarQuest – Live in First Two Test Stores Now • Myers Tire Supply – Live in First Two Test Stores Now • Epicor – Live in First Test Store Now – Going Live in Second Test Store This Week
  • 24.
  • 25. Wheel Torque Process • Why do we torque wheels? • What can happen when lug nuts are over- tight? • What can happen when lug nuts are under- tight? • How do we ensure that wheels are tightened to proper torque specification today?
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Oil Change Process • What are the most important elements of performing an Oil Change?
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 42. Solution Selling Solution selling is a sales methodology. Rather than just promoting an existing product, the salesperson focuses on the customer's pain(s) and addresses the issue with his or her offerings (product and services). The resolution of the pain is what constitutes a "solution".
  • 43.
  • 44. What did Apple do to present the iPod to customers as a SOLUTION rather than just another MP3 player?
  • 46. Solution Selling • What did you hear: – … done well? – … done poorly? • Who is responsible? • What will you do about it?
  • 48.
  • 49. PRODUCT • What is our primary product?
  • 50. Our Product is NEAL • What does that mean? • What must you do to present your product to customers in a way that makes them want it?
  • 51.
  • 52. PREMIER PROVIDER OF AUTOMOTIVE SERVICE AND TIRES What Is Image? a mental representation; idea; conception a symbol; emblem
  • 53. What Next? • What will you do when you go back to your store to get your PEOPLE on PROCESS and to make your PRODUCT the first choice of every automotive customer in your area?

Notes de l'éditeur

  1. <<click>>
  2. Let’s go around the room real quick with some introductions. I’d like everyone to share these items about yourself: Your Name. Your Store. How long you’ve been with Neal Tire. How long you’ve been in this business. What is your “claim to fame?” <<click>>
  3. Three things we’re going to focus on today. <<click>> PEOPLE. <<click>> PROCESS. <<click>> PRODUCT. Success in business requires mastering these three key elements. <<click>>
  4. As we talk about people, we’re going to cover five topics: <<click>> Staffing. <<click>> Interviewing. <<click>> Training and Development <<click>> Payroll and Overtime Control <<click>> Scheduling <<click>>
  5. Success begins with Staffing. You must have the right people (and the right number of people) in the right place at the right time doing the right things. <<click>> Managers own this process. <<click>> It must be an ACTIVE program, not a passive one. <<click>> As General Managers, this is your #1 priority. More important for you personally than anything else you do in a day. <<click>> When you need assistance, it’s on you to reach out to myself or HR. <<click>> You must build a pool of qualified candidates externally, and a bench for promotion internally. <<click>> Be PROactive, not Reactive, meaning you have spoken to people before you even have a need for them. <<click>> User the Interview Guide, but remember, it is only a GUIDE. You must get creative and make the interview your own. <<click>> And always be thinking not only of the position you are hiring for, but the next position that candidate can be promoted into. <<click>>
  6. Let’s talk about the DOs and DONTs of effective interviewing. First, who can name some of the DOs? <<participant input>> <<click>> Review the DOs. <<click>> And the DONTs? <<click>> Review the DONTs. <<click>>
  7. So you’ve got some good people, and maybe some not so good people, and you want to make them better. What do you do? <<participant input>> <<click>> CLICK THROUGH and read bullet points up to COACHING IN THE MOMENT. What does Coaching in the Moment mean? DISCUSS <<click>>
  8. Payroll, our biggest expense line, and it’s evil twin OVERTIME. How much overtime would you say we spend in a given month? <<participant input>> <<click>> Review chart and discuss. <<click>>
  9. What causes overtime? DISCUSS <<click>>
  10. What type of scheduling do you do in your stores today? DISCUSS <<click>>
  11. Why is proper scheduling important? <<participant input>> <<click>>CLICK THORUGH and read bullets up to BETTER PAYROLL CONTROL. How do all these things add up? <<click>> <<click>>
  12. Beginning with the month of June, you will be preparing weekly schedules for everyone in your store. <<HAND OUT>> These schedules will be shared with you in Dropbox. We’ll go through one together here in a few moments. You will open the file each week, prepare your schedule for the following week, then save it IN PLACE. It will be accessible by me, Wayne, and Scott, for review. As you can see at the top of the schedule, it gives you both your total hours spent and total payroll dollars spent. This number INCLUDES all payroll taxes and fees. You’ll also notice as we review the schedule process together in just a moment, that when you schedule someone for Overtime, that Associates scheduled hours will turn PINK. When would you want to schedule someone to work Overtime? <<participant input>> <<click>>
  13. Time for a Break. Let’s be back in the room ready to go in ten minutes. IDENTIFY A TIMEKEEPER TO RALLY THE TEAM BACK TOGETHER. <<click>>
  14. Our second topic is PROCESS, and we have six things to cover here: <<click>> Inspections <<click>> Special Orders <<click>> Parts and Estimates <<click>> Wheel Torque <<click>> Oil Change <<click>> Solution Selling <<click>>
  15. FOR DISCUSSION <<click>> Why do we do inspections? <<click>> When do we do inspections? <<click>> HOW do we do inspections? <<click>> WHO does inspections? <<click>> WHAT do we inspect? <<click>> And with all that said, what happens to the inspection form when completed? <<click>>
  16. Let’s take a look together at the Inspection Form. HAND OUT and DISCUSS <<click>>
  17. Let’s take a look together at the Inspection Form. HAND OUT and DISCUSS <<click>>
  18. Let’s take a look together at the Inspection Form. HAND OUT and DISCUSS <<click>>
  19. FOR DISCUSSION When do you do a Special Order? <<click>> What do you do to ensure the customer comes back to pick up his/her order? <<click>>
  20. Every time you Special Order an item for a customer, you should collect a deposit from them. HAND OUT and DISCUSS <<click>> Read through bullet points and DISCUSS. <<click>>
  21. CONTINUE READING THROUGH AND DISCUSSING <<click>>
  22. CONTINUE READING THROUGH AND DISCUSSING <<click>>
  23. Some quick updates on our efforts to improve Parts and the Estimate process. <<click>> We’re testing a stocking dealer process with Advance Auto Parts and CarQuest. <<click>> It’s now live in the first two test stores. <<click>> We’re testing a new stocking program for Tire Supplies with Myers, as well. <<click>> It’s live in the first two test stores, as well. <<click>> And most significantly, I think is our Estimate Sytems, Epicor. <<click>> It is live in one test store now, and going live in at least one more this week. We hope to roll it out company wide by the end of the month. <<click>>
  24. Time for another Break. <<click>>
  25. Near and dear to everyone’s heart is Wheel Torque. <<click>> READ THROUGH BULLETS AND DISCUSS <<click>>
  26. Beginning immediately, we are implementing a Wheel Torque process. The purpose of this process is to standardize the way we ensure wheels stay on vehicles after they leave our shops. Who has had a wheel come off a car before? <<participant input>> HAND OUT <<click>> Read through each step <<click>>
  27. READ THROUGH EACH STEP <<click>>
  28. READ THROUGH EACH STEP <<click>>
  29. READ THROUGH EACH STEP <<click>>
  30. READ THROUGH EACH STEP <<click>>
  31. READ THROUGH EACH STEP Does anyone have any questions, comments or concerns? DISCUSS AND TAKE NOTES. <<click>>
  32. And time for another quick break. <<click>>
  33. What are the most important elements of the oil change process? DISCUSS <<click>>
  34. As with the Wheel Torque Policy we discussed before lunch, we are implementing a new Oil Change Policy, effective immediately. Who here has had an Oil Out before? <<participant input>> HAND OUT <<click>> READ THROUGH ALL STEPS
  35. READ THROUGH ALL STEPS <<click>>
  36. READ THROUGH ALL STEPS <<click>>
  37. READ THROUGH ALL STEPS <<click>>
  38. READ THROUGH ALL STEPS <<click>>
  39. READ THROUGH ALL STEPS Does anyone have any questions, comments, or concerns? DISCUSS AND TAKE NOTES <<click>>
  40. Who’s ready for another break? <<click>>
  41. Who can tell me what Solution Selling is? <<participant input>> <<click>>
  42. READ <<click>> What does that mean? DISCUSS <<click>>
  43. Does anyone remember the story behind this? DISCUSS Have you ever felt that way? DISCUSS Have you ever made a customer feel that way? DISCUSS <<click>>
  44. When you think of Apple, what is the first thing that comes to mind? <<participant input>> <<click>> What did Apple do to present the iPod to customers as something so much more than just another MP3 player? <<participant input>> <<click>> Who remembers “a thousand songs in your pocket?”” How does that represent SOLUTION selling? DISCUSS <<click>>
  45. So what is the difference between Solution Selling and Order Taking? DISCUSS Let’s listen to some recent phone calls to some of our stores. I’d like you to take some notes as you listen, and we’ll discuss as we go through. Specifically, I want to know whether we sold a solution, took an order, or walked a customer. CLICK LOG MY CALLS, play some calls, and discuss. <<click>>
  46. What did you hear that was done well? DISCUSS <<click>> Done poorly? DISCUSS <<click>> Who is responsible for what you heard? DISCUSS <<click>> What will you do about it when you get back to your stores? DISCUSS <<click>>
  47. So here is how that looks on paper, based on the scoring from Pinnacle. Anyone surprised? Pleased? Disappointed? DISCUSS <<click>>
  48. Time for one last break <<click>>
  49. And finally, product. Basic stuff, right? You can’t be in business unless you have a product to sell or a service to provide. What is our primary product? DISCUSS <<click>> I’d like you to consider that we don’t sell tires, or oil changes, or any other type of service, really. What we sell is NEAL. <<click>>
  50. What does that mean? DISCUSS <<click>> What must you do to present your product to customers in a way that makes them want it above all others? DISCUSS <<click>>
  51. A product consists of several key components. READ SOME OF THE KEY BOXES AROUND THE CHART, FINISHING WITH IMAGE / POSITIONING <<click>>
  52. What is image? <<participant input>> According to the dictionary, it means <<click>> and READ <<click>> and READ Any other thoughts on image? <<participant input>> Why does image matter? <<participant input>> <<click>> Because we don’t just want to be the CHEAPEST, we want to be THE PREMIERE PROVIDER OF AUTOMOTIVE SERVICE AND TIRES. What does that mean to you? DISCUSS <<click>> To me, it means that Neal doesn’t have to be the cheapest, because we CAN and WILL be the BEST! Thoughts? <<click>>
  53. Does anyone have any questions or comments about anything we discussed today? DISCUSS <<click>> So what next? <<await participant comments>> <<click>> What will YOU do when you go back to your store to get your People on PROCESS and to make your PRODUCT – Neal Tire – the first choice of every automotive customer in your area? Anyone? DISCUSS <<click>>
  54. Thanks everyone. I’m counting on each of you to take the message back to your stores, and to deliver BIG. Drive carefully!