course material

1. TII604BM Technology, Innovation and Intrapreneurship
ASSESSMENT 1 BRIEFSubject Code and Title TII604BM Technology, Innovation and
IntrapreneurshipAssessment Individual InfographicIndividual/Group IndividualLength
Poster/Infographic (1 page)In Class Elevator Pitch (3-minutes)Learning Outcomes The
Subject Learning Outcomes demonstrated by successful completion of the task below
include:(a) Critically evaluate the major disruptive technologies that are changing the hotel
industry.(b) Analyse the implications of the disruptions for marketing and operations in the
hotel industry.Submission Infographic Due by Turnitin submission by 11:55pm AEST/AEDT
Sunday end of Week 3.Presentations in the Week 4 class.Weighting 20%Total Marks 100
marksAssessment TaskIdentify and critically evaluate some of the major disruptive
technologies that are changing the hotel industry. Then, analyse the implications of these
technologies on the operations of hotels that use them. Present your findings in an
Infographic Poster (1 page) with an accompanying in-class Elevator Pitch
(3minute.)ContextDisruptive technologies are impacting the hotel industry on a global
scale. An awareness and understanding of these disruptions and their effects are critically
important for a modern leader. This assessment will help you to identify and analyse both
the challenges and benefits that result from the introduction of these disruptive
technologies into hotels, such that there is a seamless customer experienceInfographics are
a popular way of presenting information, statistics, data. They are an excellent
communication tool, are more memorable and effective than notes or memos and provides
decision makers quick information. Moreover, utilising graphics or charts helps visual
learners understand patterns, correlations, and
trends.TII604_Assessment_1_Brief_Infographic Page 1 of 4Instructions1. Identify
technological disruptions that are changing the way hotels operate by investigating and
reviewing various sources of information, including the literature, case studies and online
articles. You are required use sources published within the last 5 years.2. Critically evaluate
three disruptive technologies being used in hotel operations. Address the following aspects
for each technology:a. What is the nature of the disruptive technology? (i.e. Applications,
software, robotics, A.I.)b. Where has it been implemented? (Please provide the name of the
hotel and its operational use)c. What has been the impact of its implementation? (e.g.
Improved check-in experience, predictive purchasing, happier staff.). What benefits to the
customer has been realised.d. Has the hotel highlighted this new technology when
marketing to potential customers?3. Create an infographic (1-page poster) that visually
captures your findings. Please attach a reference list in the page following the infographic.4.

2. Deliver a 3-minute presentation in the format of an elevator pitch to present your
disruptive technologies, using your one-page infographic as a visual aid. This must be
displayed as a PowerPoint presentation on the screen (with a Cover Sheet and a one-page
reference list). If your infographic is too large to fit on a PowerPoint slide, you are allowed
to either showcase it as a pdf file, or use 3 slides (maximum) to present it. The presentations
will take place during the Week 4 class. The elevator pitch has a 3-minute hard stop: your
lecturer will stop you after 3 minutes.5. Please note that you are required to submit the
infographic poster on the Sunday before 11:55pm, prior to your in-class presentation (i.e.
Sunday Week 3).ReferencingIt is essential that you use appropriate APA style for citing and
referencing research. Please see more information on referencing in the Academic Skills
webpage.Submission InstructionsSubmit this task via the Assessment link in the main
navigation menu in TII604 Technology, Innovation and Intrapreneurship. The Learning
Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be
viewed in My Grades.Please submit the infographic poster as a PowerPoint document. Your
submission must have an individual Cover Sheet and a reference list. Academic IntegrityAll
students are responsible for ensuring that all work submitted is their own and is
appropriately referenced and academically written according to the Academic Writing
Guide. Students also need to have read and be aware of Torrens University Australia
Academic Integrity Policy and Procedure and subsequent penalties for academic
misconduct. These are viewable online. Students also must keep a copy of all submitted
material and any assessment drafts.Special ConsiderationTo apply for special consideration
for a modification to an assessment or exam due to unexpected or extenuating
circumstances, please consult the Assessment Policy for Higher Education Coursework and
ELICOS and, if applicable to your circumstance, submit a completed Application for
Assessment Special Consideration Form to your Learning
Facilitator.TII604_Assessment_1_Brief_Infographic Page 2 of 4Assessment
RubricAssessment Attributes Fail(Yet to achieve minimum standard)0-49%
Pass(Functional)50-64% Credit(Proficient) 65-74% Distinction(Advanced)75-84% High
Distinction (Exceptional)85-100%Critical evaluation ofdisruptive technologiesIdentify
three disruptive technologies relevant to the hotel industry.Provides a critical evaluation of
each technology by discussing their nature, implementation and impact supported by
credible and contemporary sources.Total Percentage for thisAssessment Attribute = 40
%The technologies discussed have been common in hotels for more than the last decade.
Their introduction is not critically evaluated or well scrutinised.The discussion does not
utilise credible and contemporary sources to support any points made.The technologies
discussed have been common in hotels for more than the last five years. Their introduction
is explored but not critically evaluated.The discussion uses some contemporary sources, but
these are not empirical explorations, only opinionbased articles. The technologies discussed
have been common inhotels for less than the last five years. Their introduction is explored
without much critical evaluation.The discussion uses mostly contemporary sources that are
not empirical. However, there are some sources that do meet the empirical level.The
technologies discussed are new and emerging in their use in hotels. Their introduction is
explored in a competent manner.However, more critical analysis would have strengthened

3. the discussion.There is a good blend of contemporary and empirical sources used to
support the points that have been made.The technologies discussed are new and emerging
in their use in hotels. Their introduction is explored in an exciting and critical manner,
looking at both the associated opportunities and risks, with strong support
throughout.There is a high level of contemporary and current empirical sources utilised to
support all aspects of the discussion.Visual appeal and presentation of content in the
infographic posterUse of colourLayoutClarity and neatnessOrganisation of contentFlow of
informationTotal Percentage for thisAssessment Attribute = 25%er requires significant
improvement in design, colour choice, layout, neatness, organisation and flow of
information.Few of the required elements are organized and well placed. However, most
content requires clarity and improvement in design, layout and neatness.Most of the
required elements are presented and well placed. er demonstrates an acceptable level of
design and layout that supports the flow of information. All of the required elements are
presented and well placed. er has a good design and layout that supports the flow of
information. er has an excellent design and layout which supports the flow of information
and all of the required elements are well placed and clearly defined.Effective
CommunicationTII604_Assessment_1_Brief_Infographic_Week 3 Page 3 of 4In-class
evaluator pitchTotal Percentage for thisAssessment Attribute = 25% Difficult to understand
for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting
evidence.Stilted, awkward and/or oversimplified delivery. Limited use of engaging
presentation techniques. (e.g. posture; eye contact; gestures; volume, pitch and pace of
voice).Presentation aids are not employed or developed as directed.Presentation is
sometimes difficult to follow. Information, arguments and evidence are presented in a way
that is not always clear and logical.Correct, but often stilted or awkward delivery.
Sometimes uses engaging presentation techniques (e.g. posture; eye contact; gestures;
volume, pitch and pace of voice)Employs basic, but generally accurate presentation aids as
directed.Presentation is easy to follow. Information, arguments and evidence are well
presented, mostly clear flow of ideas and arguments.Correct, but occasionally stilted or
awkward delivery.Uses engaging presentation techniques (e.g. posture; eye contact;
gestures; volume, pitch and pace of voice). Employs clearand somewhat engaging
presentation aids as directed. Engages audience interest. Information, arguments and
evidence are very well presented; the presentation is logical, clear and well-supported by
evidence.Clear and confident delivery.Confidently and consistently uses a range of engaging
presentation techniques (e.g. posture; eye contact, expression; gestures; volume, pitch and
pace of voice;stance; movement)Engages and sustains audience interest.Expertly presented;
thepresentation is logical, persuasive, and well- supported by evidence, demonstrating a
clear flow of ideas and arguments.Clear, confident and persuasive delivery.Dynamic,
integrated and professional use of a wide range of engaging presentation techniques(e.g.
posture; eye contact, expression; gestures; volume,pitch and pace of voice;
stance;movement)Correct citation of key references and evidenceTotal Percentage for
thisAssessment Attribute = 10%Demonstrates inconsistent use of good quality, credible and
relevant resources to support and develop ideas. Referencing is omitted or does not
resemble APA.. Demonstrates use of credible and relevant resources to support and develop

4. ideas, but these are not always explicit or well developed. Referencing resembles APA, with
frequent or repeated errors. Demonstrates use of credible resources to support and develop
ideas.Referencing resembles APA, with occasional errors. Demonstrates use of good quality,
credible and relevant resources to support and develop arguments and statements.Show
evidence of wide scope within the organisation for sourcing evidence. APA referencing is
free from errors. Demonstrates use of high-quality, credible and relevant resources to
support and develop arguments and position statements. Show evidence of wide scope
within and without the organisation for sourcing evidence. APA referencing is free from
errors.TII604_Assessment_1_Brief_Infographic_Week 3 Page 4 of 4