Why is content marketing important? Well, my name is Will Blesch, and I own a content marketing agency, so I feel I’m (a bit) qualified to provide a good answer. How great of an answer? Read on and you, oh curious ones, will decide …

1. 5 Reasons Content Marketing is Vital to Your
Marketing Efforts
Why is content marketing important?
Well, my name is Will Blesch, and I own a content marketing agency, so I feel I’m (a bit)
qualified to provide a good answer. How great of an answer?
You, oh curious ones, will decide …
Photo by Andrea Piacquadio from Pexels

2. Content marketing is an excellent way to grow your brand.
It can help your company:
● Accelerate growth
● Find the right employees
● Generate qualified leads
● Gain visibility
● Convert leads to sales; and
● Reduce customer churn
I know all that because content marketing is a huge part of my own marketing efforts
and I’ve seen results first hand.
With that said, here’s some specific reasons why content marketing is important.
● Content marketing is a long-term, scalable strategy
● Content marketing allows you to nurture leads and then convert them
● Content marketing helps drive other marketing efforts
● Content marketing provides one of the best opportunities to educate potential
customers and clients
● Content marketing can be the most cost-efficient marketing strategy you employ
Content marketing is scalable
There is no reason that content marketing must be synonymous with blogging on your
company website (although you can use it that way, certainly).
You can use content to drive marketing efforts across multiple channels, such as on
Youtube or Instagram. Moreover, it’s the foundation of all your offline collateral too.
Content marketing allows you to nurture leads and then convert
them

3. Have you ever tried selling something to someone the moment you meet them? It’s like
asking someone to marry you the first time you set eyes upon them.
99.9% of people will be automatically repulsed and you’ll get a resounding “no.” That’s
because they don’t know you, don’t like you, and absolutely don’t trust you.
Content marketing gives you the opportunity to allow your customers and clients the
chance to get to know you … to begin to like you … and eventually to trust you.
Photo by Andrea Piacquadio from Pexels
Content marketing helps drive other marketing efforts
I mentioned this a bit above, but let me ask you something.
How effective do you think you’ll be running a social media campaign, a Facebook ads
campaign, or a PPC campaign on Google or Bing without content?

4. Don’t you need to have headlines that convert? Images that convert (on Facebook), and
ads with great text that converts?
Take all the tech stuff out of the picture, the business consoles, the algorithms, and what
do you have left?
The answer is content. And, what did Bill Gates say?
“Content is where I expect much of the real money will be
made on the Internet, just as it was in broadcasting.”
Content is King — Essay by Bill Gates 1996
Content marketing provides one of the best opportunities to
educate potential customers and clients
Content marketing, whether through your blog, through guest posts in well-known
publications, through videos etc. give you the chance to explain the ins and outs of your
services and products in an engaging manner.
For instance, say you’re a high tech company that has uber technical jargon associated
with your products.
In that case, you can use content marketing to provide customers with a clear picture of
what your product does in language they understand.
Content marketing can be the most cost-efficient marketing strategy you employ
Because content marketing can be used to rank your company blog (or videos) way on
up there in Google’s search results over time, it’s possible to eventually bring in much
more traffic than you would by paying for it.
For example, you might get a flood of traffic to your company website by using Facebook
or Google, but you’d better have a hefty budget because you can bet your competitors
are doing the same thing.
In contrast, not everyone is investing in content marketing and using it to grow their
brands. If you’re willing to be patient and have a commitment to consistency, you could
end up pulling in a tremendous amount of traffic entirely for free.

5. Want to see how we can help grow your brand through the power
of affordable content marketing? Check out a 291% ROI case
study now!