Radio Ink Editor Ed Ryan will host a special webinar with bestselling author Tim Miles. Tim is a partner at Roy Williams' Wizard of Ads and CEO of The Imagination Advisory Group. Tim's clients are growing by percentages and even multiples using radio across the US and Canada. Why? And how does he convince his clients to trust the 52-week schedules they buy will work? In this 45-minute webinar Miles will reveal secrets and techniques he's successfully deployed with radio clients all over the country.

1. HOW WE USE
RADIO
AND MAKE IT
WORK

5. 52 Secrets
40 Minutes

6. Campaigns

7. Campaigns
Clients

8. MEASURE
How will your client measure
success? What is it your trying to
make happen? Promote an event? Or
make him a household name?

9. RECORD
client conversations.

10. DELETE
the first three lines of every first
draft.

11. START
with the ending.

12. REMOVE
all DJs as voice talent from your ads.

13. REMOVE
the script from the client’s hand.

14. RUN
If trying to make your client a
household name, run early week
schedules.

15. ANTICIPATE
the listener’s objections and put that stuff in
your ads.
Look for loopholes. Be skeptical.
Make your client prove it with a story.

16. ANTICIPATE
your client’s objections and address
them.

17. MAKE
one point - clearly - per ad.

18. REMIND
your client that advertising only
accelerates the inevitable.

19. CONSULT
your client on his personal experience
factor.

20. KNOW
your client’s market potential.

21. KNOW
your client’s competitors.You have to
want to beat them, too.

22. NEVER
email a script.

23. NEVER
ask a client, “So, what do you think?”

24. KNOW
when to fight and when to give in.

25. KNOW
what type of client he is. In what part of
the matrix does he fall?

26. KNOW
METHOD
TIME
HORIZON

27. KNOW
METHOD
TIME
HORIZON

28. TALK
to customers about what matters to
customers in the language customers use.

29. TALK
to clients about what matters to clients in
the language clients use.

30. GET
a new business card.

31. GET
a new business card.

32. RESIST
getting pigeonholed.
Don’t be known as just a
radio person.

33. FIGURE
out who you work for.

34. ASK
“why?”

35. KNOW
why.

36. PRACTICE
critical thinking skills.

37. ANSWER
questions as asked.

38. POINT
out what people do well.

39. BUY
a little notebook. Buy several. Write
stuff in them.You are a professional
observer of human nature.

40. KNOW
the Law of Attraction.

41. KNOW
the Law of Attraction.

42. DO
the hard thing first.

43. GIVE
your full attention.

44. GIVE
more than you receive.

45. TWEET
Connect & share & help & listen on
twitter.

46. WORK
for a small, local not-for-profit for
free.

47. BELIEVE
that black holes are doorknobs to
another universe.

48. TITHE
3-10% of your monthly income to
training and improving you and your
craft.

49. LISTEN
completely.

50. LISTEN

51. LISTEN
“When you can, always advise people
to do what you see they really want
to do, so long as what they want to do
isn’t dangerously unlawful, stupidly
unsocial, or obviously impossible.
Doing what they want to do, they
may succeed; doing what they don’t
want to do, they won’t.”

52. UNCOVER
your client’s uncompromising values. What do
they stand for? What do they stand against?
Advertising’s about making choices.
Make one.
Positioning Wedge

53. IMPART
one idea per ad.

54. ANSWER
me these questions three:

55. ANSWER
1. What is the common denominator of
all the people we’re trying to attract?
2. What attracted them to that
denominator?
3. What is their great frustration /
unscratched itch?

56. SHOW Don’t tell.
Dramatize the benefit.
I don’t give a fig about your great
customer service.
What does it mean to me?
How does it make me feel?
Show me that.

57. COLOR
your ads with emotions.
Enliven with words and images
fat with association.

58. LEVERAGE
shapes, colors, names, and things familiar.

59. LEVERAGE
shapes, colors, names, and things familiar.

60. WHACK
all cliches. Kill anything in the ad that sounds
like an ad. Our brains crave new and
interesting stories.

61. CHOOSE
a different angle or filter. Whose voice do you
hear? First recognize it. Then change it.

62. AMPLIFY
your verbs. Don’t just paint pictures.
Give rides.

63. AMPLIFY
“Ask a witness, ‘How fast were the cars going
when they smashed into each other?’ and
they will name a much higher speed than if
they are asked, ‘How fast were the cars going
when they made contact?’”
- MATT CRENSON, Associated Press

64. FIND
a rhythm. Put on a piece of instrumental
music. Let it guide you in your writing.
Be daring. Choose an atypical piece for
fierce contrast.

65. READ
As you read, so shall you write.
"If you don't have time to read, you don't have
the time (or the tools) to write. Simple as that."
- Stephen King

66. TRANSCRIBE
good writing.

67. REMEMBER
None of this is rocket science.
Work hard. Keep at it.
Live simply and quietly.
Remain humble. Stay positive.
Create your own luck.
Be nice. Be polite.
- Hugh MacLeod

68. SHOW
gratitude.

69. SHOW gratitude.
www.thedailyblur.com
tim@ouriag.com
edryantheeditor@gmail.com