10 Advanced secrets of Good Content Marketing

•Télécharger en tant que PPT, PDF•

1 j'aime•653 vues

The document provides 10 secrets for good content marketing. It advises ignoring old SEO strategies like focusing on keywords and backlinks, and instead focusing on metrics like click-through rate, time on site, and bounce rate. It also recommends writing guest blog posts, using Google authorship to link profiles, and balancing different types of content.

Business Technologie

10 Secrets of
Good Content
Marketing
@edeckers #AMAMichiana

“Write good content”is a stupid strategy

1. Ignore Old SEO
• Keywords in Title
• Keywords in first 4 words of body copy
• 2% Keyword Density
• Lots of Backlinks
Mostly

rel="author"
rel="me"
7. Google Authorship

<a href="http://plus.google.com/105373352538863833629"
rel="author">Erik Deckers</a>
<a href="http://plus.google.com/105373352538863833629"
rel="me">Erik Deckers</a>
<a href="https://plus.google.com/b/106558867061618587849/"
rel="publisher">Professional Blog Service</a>

8.Authorship
Triangle of Awesomeness
Triangle of Awesomeness

Read me
ErikDeckers.com
ProBlogService.com
@edeckers
erik@problogservice.com
Reach me
Thank you!

Recommandé

What is advance SEO in 2020 (Keyword Strategies)Vijay Singh Khatri

Search Exchange Analytics InsightsBrian McDowell

The Evolving State of SEO by Matt McGeeMiva

How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)MeasurementMarketing.io

This Is Not the SEO You're Looking ForMichael Reynolds

Claim your SEO with Authorship GoInflow

10 tips to get into SlideShare search resultsRuchi Garg

How to create an effective strategy - Travelpayouts #1 WebinarTravelpayouts

Recommandé

What is advance SEO in 2020 (Keyword Strategies)Vijay Singh Khatri

Search Exchange Analytics InsightsBrian McDowell

The Evolving State of SEO by Matt McGeeMiva

How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)MeasurementMarketing.io

This Is Not the SEO You're Looking ForMichael Reynolds

Claim your SEO with Authorship GoInflow

10 tips to get into SlideShare search resultsRuchi Garg

How to create an effective strategy - Travelpayouts #1 WebinarTravelpayouts

Google+authorship publicNick Noble

SEO in 2017, Lee Kennedy 2017 CO2 PresentationCoalmarch

Search Engine Optimization Adilsalmi

7 tips for building a seo friendly siteRita Rocha

Why AuthorRank is the Future of SEOOnline Marketing Institute

4 tips on how to structure your backlinking campaignEmma Paul

Partnering PR and SEO for Brand Marketing Success by Dave Naylor #SEJSummitSearch Engine Journal

SEO ChecklistPosition Media

WordPress SEO - Geoff Kenyon and Justin BriggsGeoff Kenyon

How to implement Google Authorship - BlueclawBlueclaw

Better Analytics - Trendigital 2015Chris Prendergast

SEO Explained in Five SlidesJarkko Oksanen

Common Seo MistakesMarkandey Singh

Search engine optimizationcquinndesign

What Is SEO / Search Engine Optimization?UsamaRaza14

Seo octJoel L

SearchFest 2013 - Why Tagging MattersRachael Gerson

5 personal branding secretsErik Deckers

Erik Deckers Basics Of Social MediaErik Deckers

Skyline Indy's Get Socialized June 2010 (Power Point Version)Erik Deckers

メディアビジネスとしての宗教Hiroshi Yamaguchi

An Introduction to "The Social Three" - Crazy PinzKevin Mullett

Contenu connexe

Tendances

Google+authorship publicNick Noble

SEO in 2017, Lee Kennedy 2017 CO2 PresentationCoalmarch

Search Engine Optimization Adilsalmi

7 tips for building a seo friendly siteRita Rocha

Why AuthorRank is the Future of SEOOnline Marketing Institute

4 tips on how to structure your backlinking campaignEmma Paul

Partnering PR and SEO for Brand Marketing Success by Dave Naylor #SEJSummitSearch Engine Journal

SEO ChecklistPosition Media

WordPress SEO - Geoff Kenyon and Justin BriggsGeoff Kenyon

How to implement Google Authorship - BlueclawBlueclaw

Better Analytics - Trendigital 2015Chris Prendergast

SEO Explained in Five SlidesJarkko Oksanen

Common Seo MistakesMarkandey Singh

Search engine optimizationcquinndesign

What Is SEO / Search Engine Optimization?UsamaRaza14

Seo octJoel L

SearchFest 2013 - Why Tagging MattersRachael Gerson

Tendances (17)

Google+authorship public

SEO in 2017, Lee Kennedy 2017 CO2 Presentation

Search Engine Optimization

7 tips for building a seo friendly site

Why AuthorRank is the Future of SEO

4 tips on how to structure your backlinking campaign

Partnering PR and SEO for Brand Marketing Success by Dave Naylor #SEJSummit

SEO Checklist

WordPress SEO - Geoff Kenyon and Justin Briggs

How to implement Google Authorship - Blueclaw

Better Analytics - Trendigital 2015

SEO Explained in Five Slides

Common Seo Mistakes

Search engine optimization

What Is SEO / Search Engine Optimization?

Seo oct

SearchFest 2013 - Why Tagging Matters

En vedette

5 personal branding secretsErik Deckers

Erik Deckers Basics Of Social MediaErik Deckers

Skyline Indy's Get Socialized June 2010 (Power Point Version)Erik Deckers

メディアビジネスとしての宗教Hiroshi Yamaguchi

An Introduction to "The Social Three" - Crazy PinzKevin Mullett

Rise and Fall (and Rise Again) of Content Marketing - BAM! Social Media Confe...Erik Deckers

Advanced Content Marketing Seminar - Indianapolis & EvansvilleErik Deckers

10 Professional Writing Secrets - Louisville Digital Media SummitErik Deckers

En vedette (8)

5 personal branding secrets

Erik Deckers Basics Of Social Media

Skyline Indy's Get Socialized June 2010 (Power Point Version)

メディアビジネスとしての宗教

An Introduction to "The Social Three" - Crazy Pinz

Rise and Fall (and Rise Again) of Content Marketing - BAM! Social Media Confe...

Advanced Content Marketing Seminar - Indianapolis & Evansville

10 Professional Writing Secrets - Louisville Digital Media Summit

Similaire à 10 Advanced secrets of Good Content Marketing

How to Code for Digital MarketingOutreach Digital

How Marketers Can Work With CodeKaizen

Future Proofing Your SEO with Andy CrestodinaDigital Megaphone

What startups need to know about seo by barry schwartz news editor at search ...Search Engine Land

Control What You Can Control in WordPress. On Page SEO FTW!Mike Zielonka

How to Rank Better in Google: Food Bloggers Canada #FBC2015Casey Markee, MBA

SEO BasicsPhil Buckley

Who Wrote this $#!7: Authorship and Semantic Web Markup for SEO and Social Me...Nick Moline

Seven Quick Wins to Increase Traffic in GoogleCasey Meraz

SEO Workshop #EcomTIM in RomaniaLisa Myers

SEO for the Modern College NewsroomKyle James

Website Migrations at SMX Munich 2019 - Patrick Stoxpatrickstox

#CMC2019: Advanced SEO: Competitive intelligence, Web Scraping, and More. Mel Sciorra

Meta tag creationAniketTiwari26

Basic Search Engine Optimization techniques & tipsGaurav Kakkar

Meetup acessability-seoblankiscoloroble

Google loves WordPress - Blogging For SEO WordCamp NYC 2012Organical - The SEO Experts

SEO and search pluginsdotCMS

Link Building at Scale With a Tiny Team - Sam OhSam Oh

Seo Training 2012Nikos Stagakis

Similaire à 10 Advanced secrets of Good Content Marketing (20)

How to Code for Digital Marketing

How Marketers Can Work With Code

Future Proofing Your SEO with Andy Crestodina

What startups need to know about seo by barry schwartz news editor at search ...

Control What You Can Control in WordPress. On Page SEO FTW!

How to Rank Better in Google: Food Bloggers Canada #FBC2015

SEO Basics

Who Wrote this $#!7: Authorship and Semantic Web Markup for SEO and Social Me...

Seven Quick Wins to Increase Traffic in Google

SEO Workshop #EcomTIM in Romania

SEO for the Modern College Newsroom

Website Migrations at SMX Munich 2019 - Patrick Stox

#CMC2019: Advanced SEO: Competitive intelligence, Web Scraping, and More.

Meta tag creation

Basic Search Engine Optimization techniques & tips

Meetup acessability-seo

Google loves WordPress - Blogging For SEO WordCamp NYC 2012

SEO and search plugins

Link Building at Scale With a Tiny Team - Sam Oh

Seo Training 2012

Plus de Erik Deckers

Personal Branding for Authors - Florida Writers Association - 2017Erik Deckers

10 Humor Secrets - Florida Writers Association Conference, 2016Erik Deckers

The Future of Content Marketing - Starter Studio Orlando - 2016Erik Deckers

12 Content Marketing Secrets We Can Learn From the Giants of Fiction - Indy D...Erik Deckers

Avoid Content Shock Mixwest 2014 ConferenceErik Deckers

10 Personal Branding SecretsErik Deckers

7 Advanced Writing Secrets for Barcamp Nashville 2013Erik Deckers

Advanced Personal Branding for Indiana Association of Administrative Professi...Erik Deckers

Basic Personal Branding for Indiana Association of Administrative ProfessionalsErik Deckers

No Bullshit Social Media Marketing — SMC EvansvilleErik Deckers

10 Social Media Secrets to Building Your Brand — SMC EvansvilleErik Deckers

9 Secrets of Social Media MarketingErik Deckers

11 Secrets of Blog Promotion - Internet Marketing ClubErik Deckers

10 Social Media Secrets to Building Your Personal Brand out of the box seminarErik Deckers

10 Secrets to Improve Recruiting Through BloggingErik Deckers

No Bullshit Social media for siouxland chamberErik Deckers

IN Public Health Training Summer Conference 2011 keynoteErik Deckers

5 secrets to social media.keyErik Deckers

11 Professional Blogging Secrets (for Barcamp Nashville 2010)Erik Deckers

11 Secrets Of Blog Promo (Blog Indiana 2010)Erik Deckers

Plus de Erik Deckers (20)

Personal Branding for Authors - Florida Writers Association - 2017

10 Humor Secrets - Florida Writers Association Conference, 2016

The Future of Content Marketing - Starter Studio Orlando - 2016

12 Content Marketing Secrets We Can Learn From the Giants of Fiction - Indy D...

Avoid Content Shock Mixwest 2014 Conference

10 Personal Branding Secrets

7 Advanced Writing Secrets for Barcamp Nashville 2013

Advanced Personal Branding for Indiana Association of Administrative Professi...

Basic Personal Branding for Indiana Association of Administrative Professionals

No Bullshit Social Media Marketing — SMC Evansville

10 Social Media Secrets to Building Your Brand — SMC Evansville

9 Secrets of Social Media Marketing

11 Secrets of Blog Promotion - Internet Marketing Club

10 Social Media Secrets to Building Your Personal Brand out of the box seminar

10 Secrets to Improve Recruiting Through Blogging

No Bullshit Social media for siouxland chamber

IN Public Health Training Summer Conference 2011 keynote

5 secrets to social media.key

11 Professional Blogging Secrets (for Barcamp Nashville 2010)

11 Secrets Of Blog Promo (Blog Indiana 2010)

Dernier

KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066

Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888

0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...amitlee9823

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823

Pharma Works Profile of Karan Communicationskarancommunications

RSA Conference Exhibitor List 2024 - Exhibitors DataExhibitors Data

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9

A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE AbudhabiAbortion pills in Kuwait Cytotec pills in Kuwait

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora

VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...Call Girls In Delhi Whatsup 9873940964 Enjoy Unlimited Pleasure

Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen

Value Proposition canvas- Customer needs and painsP&CO

HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins

Dernier (20)

KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx

Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756

Call Girls In Panjim North Goa 9971646499 Genuine Service

0183760ssssssssssssssssssssssssssss00101011 (27).pdf

Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...

VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒

Pharma Works Profile of Karan Communications

RSA Conference Exhibitor List 2024 - Exhibitors Data

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...

A DAY IN THE LIFE OF A SALESMAN / WOMAN

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi

Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...

VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...

Boost the utilization of your HCL environment by reevaluating use cases and f...

Value Proposition canvas- Customer needs and pains

HONOR Veterans Event Keynote by Michael Hawkins

10 Advanced secrets of Good Content Marketing

1. 10 Secrets of Good Content Marketing @edeckers #AMAMichiana

2. “Write good content”is a stupid strategy

6. 1. Ignore Old SEO • Keywords in Title • Keywords in first 4 words of body copy • 2% Keyword Density • Lots of Backlinks Mostly

7. New SEO

8. 2. ClickThrough Rate

10.

11. 3.Time3.Time on Siteon Site

12.

13.

14. 4. Bounce Rate4. Bounce Rate

15.

16.

17. 5.Write Guest Blog Posts

18. Google+ Profile Google+ Page or own website

19. 6. Co-Occurrence & Synonyms

20. rel="author" rel="me" 7. Google Authorship

21. <a href="http://plus.google.com/105373352538863833629" rel="author">Erik Deckers</a> <a href="http://plus.google.com/105373352538863833629" rel="me">Erik Deckers</a> <a href="https://plus.google.com/b/106558867061618587849/" rel="publisher">Professional Blog Service</a>

22.

23. 8.Authorship Triangle of Awesomeness Triangle of Awesomeness

24.

25. 9.

26.

27.

28. 10. Balance Theory

29.

30.

31. Read me ErikDeckers.com ProBlogService.com @edeckers erik@problogservice.com Reach me Thank you!