Brand Journalism is about telling a story to engage and inspire your audience, crafting a message that works in the digital age. More at www.writethinking.co.uk
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What is brand journalism? Engage your audience with stories
1. What is brand journalism?
for more visit www.writethinking.co.uk
Adrian MacLeod
2. Brand Journalism is about
telling a story to engage
and inspire your audience
Here’s why:
3. Most people have to deal
with way too much
information these days
Did you know there are
3.2 trillion web pages and counting?
4. They have become
incredibly discriminating
about what they’ll give time
and attention to
Most people only have about 12 web
pages they regularly come back to
5. They have taken to tuning
out sales pitches, even
subtle ones
“The day I want to buy a Ybm47b,
I’ll Google it”
6. But they still like to have
fun, to be entertained, to be
educated. In fact, they
seem to crave certain types
of information
Mostly cats on skateboards
7. And they still like to go
shopping
Even men — if it’s for power boats