Content Marketing is all the rage today. Big budgets are spent on content marketing. The reality is that content marketers are not gaining leads and sales. At least most of them. They are struggling to make it work. Here are 5 of the major struggles happening with Content Marketing in 2016.

1. Herearethetop 5trendsthat arestruggling for content marketing in 2016.
5 Struggling
Content Marketing
Trends in 2016
1
Ineffective
70% of B2B marketers say their organizations are
ineffective at content marketing. That is down
from 62% from last year.
Making content is great. Is it resulting in Leads or
Sales? Time to find a better way!
Click Here To Read An In Depth Controversial Review of Content Marketing
2
Success> Understand?
55% are unclear of unsure of what content marketing success looks
like.
How can you have success at something when you don't know your
goal? Success is misunderstood because it is not clearly defined.
Time to find clarity.
3
Lead Generation and Salesarethe
most important goalsfor content
marketers.Why else would you be doing this? Yet, most
content marketers are not seeing successful
optimization. Finding their prospects, engaging
them, and then converting them is not happening.
Click Here To Read An In Depth Controversial Review of Content Marketing
4
Engaging Content a Myth?
A strong content team will need more than just a writer.
Finding ways to gain engagement are far and few between.
Marketers are struggling to find engagement on their content.
Expensive
and
Ineffective?Editor Content
Strategist
Distribution
Specialist
B2B marketers continue to be heavily focused on creating engaging
content. This is the same as previous years. Marketers cite it as the
top priority for their internal content creators over the next years.
4.1
Most Content MarketersDo Not Havea
Strategy.
Content Marketing Institute reported in its annual
B2B Content Marketing report that Only 32
percent of their members have a strategy.
Why are we continuing to talk about how
wonderful this strategy is with numbers like this?
Click Here To Read An In Depth Controversial Review of Content Marketing
5
EveryoneIsDoing It
Most people are spending 28% of their budget
on Content Marketing.
CMI found that 88 percent of B2B marketers are
using content marketing.
This is amazing given the other Four major factors
we just discussed.
100
Hereisan Idea...
Since most are failing at Content Marketing...
Why don't we focus on actually getting something
that works.
Engagement is the most sought after skill.
Conversions are needed to Hit Your Goals.
Engagement and Conversionsarewhat you need to hit your Goals!
Source: Content Marketing Institute
Source: Content How