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Ian Lurie
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The latest version of my talk on data-driven content. More stuff about analytics!
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Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
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Find out about the innovative ways we at Velir are using machine learning to help you get the most out of your marketing time with Sitecore.
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Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
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Find out how My New Zealand solves the biggest marketing challenges facing Kiwi brands who want to market to China. Save time and money, partner with the world's first online video platform for Chinese, in Chinese, by a Kiwi.
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Presentation I originally put together in 2007 to introduce agile (scrum) to my team and suggest ways for us to adapt to this increasingly used methodology.
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Google has become the arbiter how users experience a website. Their data-driven determinants of what constitute good UX directly influence how a site is found. This is wrong because people, not machines, should determine experience; Google does not tell the SEO or UX community what data is used to measure experience and many elements of experience cannot be measured.This presentation reveals why Google uses UX signals to determine placement in search results and how to create a customer pleasing and highly visible user experience for your website.
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Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre. I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
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No, not Frodo. His will shredded like wet toilet paper. Gollum took the lava bath, destroyed the ring, and saved everyone from a 36" Dark Lord. Does he get any credit? Nooooooo. Nine-fingered Frodo is the hero. The ladies all swoon at Legolas and Aragorn. But not poor Gollum. Internet marketers, and SEOs in particular, are a lot like Gollum: We're shunned. We don't get much sunlight. Our diet is awful. And we never get the credit for business success. It's our fault. We're good at building rankings and building traffic. But we're terrible at demonstrating the value of our work. So we fling ourselves into the lava. Every single time.
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Con Morris
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5 top tips for compelling, relevant blog content
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Google has become the arbiter how users experience a website. Their data-driven determinants of what constitute good UX directly influence how a site is found. This is wrong because people, not machines, should determine experience; Google does not tell the SEO or UX community what data is used to measure experience and many elements of experience cannot be measured.This presentation reveals why Google uses UX signals to determine placement in search results and how to create a customer pleasing and highly visible user experience for your website.
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Culturismo Al Extremo
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The Evolution of Content & The Future of Our Industry *AI + Content
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Anton Shulke
"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics. Advanced SEO isn't rel canonical or nofollow. Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them. This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.
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Learn how to use Google to make money for any business. Overview of Search Engine Optimization for Sacramento State.
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Coryon.com
Google and Amazon don't appear to have much in common. But they're both heading in the same direction when it comes to rankings. They both have to address needs, and they have to do it by getting away from keyword-based algorithms. For us, that means a different approach to SEO. This presentation dives deeper than user-centric design and content and provides concrete tips and techniques for capitalizing on the new model. It also explores recent changes and how they all move towards a needs-driven algorithm. DON'T LET THE 150+ SLIDES SCARE YOU. It's a very fast read.
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Ian Lurie
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Tdd 2011 chioini_updated
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Mario Chioini
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Simon Sundén
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tiptoptech
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tiptoptech
Talk for SMX Sydney Australia
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Web Design for SEO
Michael King
It’s all too easy for organisations to get caught up in the shinier, glitzier realms of the content world – viral campaigns, social media outreach, custom publishing, slick video production, and more. So many ideas! So many opportunities! But what about the basics? How about a strategic approach that focuses on getting the fundamentals right before embarking on complex creative campaigns? Positioning content strategy and planning solely as a marketing function can lead to misplaced priorities, allowing certain fundamentals to slip through the cracks and cause trouble later on. The pressure on the customer support team keeps rising, and internal workflow breaks down… and no-one can quite figure out why. In this session we consider what we might be neglecting in our rush to be exciting and trendy. We explore the content essentials, and look at how an organisation can manage and plan for them. I presented this as a webinar for Data Conversion Laboratory on 10 December 2014 (http://www.dclab.com/webinars/back-to-basics-getting-the-content-essentials-right). Please get in touch if you'd like me to give this or a similar talk in-house at your organisation.
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Kerry Dean presented at the January 2015 DFWSEM | Dallas/Fort Worth Search Engine Marketing Association meeting on The State of SEO: 2015 and Beyond! https://www.dfwsem.org/events/kerry-dean/
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Tdd 2011 chioini_updated
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Plus de Ian Lurie
All your marketing successes, all your data, means $h!t if no one understands you. Learn the basics for clear, easily-interpreted data storytelling that enables drill-down and ensures you get credit for all those wins you worked for.
Data Visualization For Marketers
Data Visualization For Marketers
Ian Lurie
OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
Starting, Running, And Selling An Agency: Life Among The Monsters
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Ian Lurie
Content creation is the bane of every marketer: Expectations are high, demands are unrealistic, and time and resources are scarce. But consistent, useful content is a marketing cornerstone. In this presentation, learn how you can make more of fewer resources and still create assets that support your marketing strategy.
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Ian Lurie
Teaching SEO to internal teams can be ridiculous. Learn some common-sense rules, and a few tools, to make it easier and more effective.
Teaching SEO To Internal Teams: Don't Be Ridiculous
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Ian Lurie
E-A-T has become a big deal in the SEO world. But how important is it? And can we use it to improve rankings? This presentation explores the myths, and talks about practical applications of E-A-T.
E-A-T: Myths, Truths, And Implications for SEO
E-A-T: Myths, Truths, And Implications for SEO
Ian Lurie
Just write great content and rankings will follow blah blah blah. We all know that's not true. If you're writing web content, and you want people to find it, you need to understand SEO. But you DON'T have to be an SEO pro. Follow the Blank Sheet of Paper Test for optimized copy that doesn't suck.
SEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper Test
Ian Lurie
Content professionals have to create content. They also have to publish it. So why are we so dependent on others for that last step? Learn about the problem, the tools, and the tactics content creators can use to improve their technical literacy, publish better stuff, and be better patners.
Your Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without Technology
Ian Lurie
If you're a marketer, you already know how to play Dungeons & Dragons. Learn about return on time invested, avoiding railroading, and how gazebos help with keyword research.
The Dungeons & Dragons Guide to Marketing
The Dungeons & Dragons Guide to Marketing
Ian Lurie
Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real fixes. In this presentation, Ian Lurie walks you through what "advanced" really looks like.
Advanced SEO: No More Bullshit
Advanced SEO: No More Bullshit
Ian Lurie
SEO consultants provide clients with recommendations. Like most consultants, we're frequently ignored. In this presentation, Ian Lurie talks about an incremental approach and shows specific examples where small changes add up, build trust, and make progress.
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
Ian Lurie
Get better at PPC by seeing what really bad PPC looks like. At ACP-LS I talked about the many ways to screw up a PPC campaign, and provided some tips for getting it right. These are the slides.
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
Ian Lurie
No bullshit, no inspirational quotes. Just lessons from 23 years starting, running, and selling a company. Learn why inspiration doesn't matter, how to avoid terrifying your team, and the danger of success inflation.
5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition
Ian Lurie
Great content. Awful workflow. Content creators need to take ownership of the way they do their jobs. Stop using dated tools and processes. Stop settling. This presentation walks through a Github and Markdown content creation workflow.
Advanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and Markdown
Ian Lurie
Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Ian Lurie
Google is tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. This presentation shows two strategies I've used to push those sites down the rankings.
Burying Hate Sites in the SERPs
Burying Hate Sites in the SERPs
Ian Lurie
Marketing storytelling is a powerful tool. But digital marketing makes it difficult. Your audience can go where they want, when they want. Storytelling becomes collaborative. To be a good partner, you need to engage in a bit of marketing worldbuilding, too. Check out this presentation to learn how.
Marketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for Digital
Ian Lurie
You're a team of one, or just a few. Your job is to create "content," whatever that means, but you don't have resources, access, or approval. What do you do? This presentation provides tips for individuals and small teams of content creators. Tools, advice, and capybara all included.
Lean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2B
Ian Lurie
Digital marketing requires more than storytelling. Stories have a single path - an arc. But consumers, B2B or B2C, can choose their own paths. They work with you to create the stories. Make sure you know how to do that with search, social, and the other online channels. Use Marketing Worldbuilding
Storytelling's great. Time to Add Worldbuilding
Storytelling's great. Time to Add Worldbuilding
Ian Lurie
A faster site means higher rankings, more conversions and a happier audience. Here are the little things that add up.
Lots of Little Things: Site Speed, 2017
Lots of Little Things: Site Speed, 2017
Ian Lurie
Content unicorns are great, but whether you're in a huge or tiny organization, you rarely get to create them. To hell with Unicorns. We need more content badgers. My deck from Mozcon 2017
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Badger-Style Content - Mozcon 2017
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Starting, Running, And Selling An Agency: Life Among The Monsters
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Big Content, Small Teams: Content Creation For The Real World
Big Content, Small Teams: Content Creation For The Real World
Teaching SEO To Internal Teams: Don't Be Ridiculous
Teaching SEO To Internal Teams: Don't Be Ridiculous
E-A-T: Myths, Truths, And Implications for SEO
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SEO Copywriting: The Blank Sheet Of Paper Test
SEO Copywriting: The Blank Sheet Of Paper Test
Your Content Doesn't Matter Without Technology
Your Content Doesn't Matter Without Technology
The Dungeons & Dragons Guide to Marketing
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Advanced SEO: No More Bullshit
Advanced SEO: No More Bullshit
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Bullshit, Own It: A Temperamental SEO's Guide To Getting Shit Done
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
A Beginner's Guide to PPC: Fast Times, Easy Wins, And Burned Money
5 Lessons For Entrepreneurs: 2018 Edition
5 Lessons For Entrepreneurs: 2018 Edition
Advanced Content Workflow Using GitHub and Markdown
Advanced Content Workflow Using GitHub and Markdown
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Intelligent CX: 25 Years of Marketing, And Where to Go Next
Burying Hate Sites in the SERPs
Burying Hate Sites in the SERPs
Marketing Worldbuilding: Collaborative Storytelling for Digital
Marketing Worldbuilding: Collaborative Storytelling for Digital
Lean Content: Marketing Profs B2B
Lean Content: Marketing Profs B2B
Storytelling's great. Time to Add Worldbuilding
Storytelling's great. Time to Add Worldbuilding
Lots of Little Things: Site Speed, 2017
Lots of Little Things: Site Speed, 2017
Badger-Style Content - Mozcon 2017
Badger-Style Content - Mozcon 2017
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Understanding the FAA Part 107 License ..
Christopher Logan Kennedy
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The presentation was made in “Web3 Fusion: Embracing AI and Beyond” is more than a conference; it's a journey into the heart of digital transformation. The conference a provided a platform where the future of technology meets practical application. This three-day hybrid event, set in the heart of innovation, served as a gateway to the latest trends and transformative discussions in AI, Blockchain, IoT, AR/VR, and their collective impact on the information space.
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by Anitaraj
AnitaRaj43
Retrieval augmented generation (RAG) is the most popular style of large language model application to emerge from 2023. The most basic style of RAG works by vectorizing your data and injecting it into a vector database like Milvus for retrieval to augment the text output generated by an LLM. This is just the beginning. One of the ways that we can extend RAG, and extend AI, is through multilingual use cases. Typical RAG is done in English using embedding models that are trained in English. In this talk, we’ll explore how RAG could work in languages other than English. We’ll explore French, Chinese, and Polish.
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Zilliz
The value of a flexible API Management solution for Open Banking Steve Melan, Manager for IT Innovation and Architecture - State's and Saving's Bank of Luxembourg Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
apidays
Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Rustici Software
DBX 1Q24 Investor Presentation
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
Dropbox
Six common myths about ontology engineering, knowledge graphs, and knowledge representation.
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
johnbeverley2021
Workshop Build With AI - Google Developers Group Rio Verde
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Sandro Moreira
Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
DianaGray10
Following the popularity of “Cloud Revolution: Exploring the New Wave of Serverless Spatial Data,” we’re thrilled to announce this much-anticipated encore webinar. In this sequel, we’ll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you’re building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
In this talk, we are going to cover the use-case of food image generation at Delivery Hero, its impact and the challenges. In particular, we will present our image scoring solution for filtering out inappropriate images and elaborate on the models we are using.
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Zilliz
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
The Digital Insurer
Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
apidays
ICT role in 21 century education. How to ICT help in education
presentation ICT roal in 21st century education
presentation ICT roal in 21st century education
jfdjdjcjdnsjd
Discover the innovative features and strategic vision that keep WSO2 an industry leader. Explore the exciting 2024 roadmap of WSO2 API management, showcasing innovations, unified APIM/APK control plane, natural language API interaction, and cloud native agility. Discover how open source solutions, microservices architecture, and cloud native technologies unlock seamless API management in today's dynamic landscapes. Leave with a clear blueprint to revolutionize your API journey and achieve industry success!
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2
MINDCTI Revenue Release Quarter 1 2024
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
MIND CTI
Explore how multimodal embeddings work with Milvus. We will see how you can explore a popular multimodal model - CLIP - on a popular dataset - CIFAR 10. You use CLIP to create the embeddings of the input data, Milvus to store the embeddings of the multimodal data (sometimes termed “multimodal embeddings”), and we will then explore the embeddings.
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Zilliz
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the deployment of external web forms using Jotform for Bonterra Impact Management. This solution can be customized to your organization’s needs and deployed to support the common use cases below: - Intake and consent - Assessments - Surveys - Applications - Program registration Interested in deploying web form automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Jeffrey Haguewood
Three things you will take away from the session: • How to run an effective tenant-to-tenant migration • Best practices for before, during, and after migration • Tips for using migration as a springboard to prepare for Copilot in Microsoft 365 Main ideas: Migration Overview: The presentation covers the current reality of cross-tenant migrations, the triggers, phases, best practices, and benefits of a successful tenant migration Considerations: When considering a migration, it is important to consider the migration scope, performance, customization, flexibility, user-friendly interface, automation, monitoring, support, training, scalability, data integrity, data security, cost, and licensing structure Next Wave: The next wave of change includes the launch of Copilot, which requires businesses to be prepared for upcoming changes related to Copilot and the cloud, and to consolidate data and tighten governance ShareGate: ShareGate can help with pre-migration analysis, configurable migration tool, and automated, end-user driven collaborative governance
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
sammart93
Dernier
(20)
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
AI in Action: Real World Use Cases by Anitaraj
AI in Action: Real World Use Cases by Anitaraj
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
presentation ICT roal in 21st century education
presentation ICT roal in 21st century education
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Data Driven Content
1.
Data-Driven Content
Ian Lurie @portentint copyright 2011 Portent, Inc. portent.com
2.
WHY IS CONTENT
ALWAYS SO AWFUL?
3.
“I DON’T KNOW
WHAT TO WRITE!!!”
4.
“I’LL GIVE YOU
MORE BUDGET WHEN YOU PROVE IT EARNS US MONEY.”
5.
Oy
6.
GRRRRRRRRRR
7.
Site-wide ranking.
8.
Competition.
9.
GREAT CONTENT IS
NO LONGER OPTIONAL.
10.
DATA-DRIVEN CONTENT
11.
DATA-DRIVEN CONTENT STRATEGY
12.
MEASURE FIND OPPORTUNITIES RESEARCH SUBJECT
MATTER STACK THE DECK
13.
DOCUMENT EVERYTHING
14.
MEASURE
15.
Is anyone reading
this stuff?
16.
CRAZYEGG.COM SCROLL MAP
17.
LOTS OF ATTENTION
LESS ATTENTION
18.
A LOT OF ‘SCANNING’
19.
CONTENT EFFICIENCY REPORT:
AVINASH KAUSHIK
20.
21.
22.
http://portent.co/ak-coolness
23.
24.
FIND OPPORTUNITIES
25.
Find the easy
wins.
26.
NOT PROVIDED
27.
28.
ARGH!!!!!
29.
PERSONALIZATION
30.
I got not provided
31.
32.
Bleah
33.
Nice average position
34.
Decent CTR
35.
And some clicks
36.
Good!!!
37.
Bad!!!
38.
Query Content +
Bounce rate Intent
39.
40.
Generalities
41.
Smart-assery
42.
Fail
43.
Conclusion: Get specific.
Write a real proposal template.
44.
How competitive?
45.
Not bad
46.
SEOMOZ SERP overlay
47.
Egads.
48.
But maybe... Just
maybe...
49.
It’s not about
rankings!!! But maybe... Just maybe...
50.
Expand
51.
52.
Document
53.
54.
DOCUMENT DOCUMENT DOCUMENT
55.
RESEARCH SUBJECT MATTER
56.
What’s everyone talking
about?
57.
Take a gander
at the Googles!
58.
Shouldn’t take more
than 5 minutes.
59.
Fail
60.
Assemble a corpus
61.
Kor - PUS
62.
Record google.com/alerts
63.
64.
65.
Record other search results
66.
67.
68.
69.
Record Twitter
70.
Grab Twitter search.twitter.com/search.atom?q=seo
71.
Record Favorite blogs
Alltop
72.
Analyze
73.
74.
75.
76.
WORDLE.NET
77.
Important!!!!
78.
79.
Mobile SEO, anyone? Tablets?
80.
DON’T BE A:
81.
google.com/insights/search/
82.
Draw conclusions Brain
required
83.
Brainstorm headlines
Brain required
84.
85.
DOCUMENT EVERYTHING
86.
LESSONS
87.
DOCUMENT EVERYTHING
88.
Brain
required
89.
90.
MARKETING = WORK
91.
This certificate entitles the
bearer to kick the crap out of multi-billion dollar competitors with little or no effort.
92.
Don’t be a
93.
94.
MEASURE FIND OPPORTUNITIES RESEARCH SUBJECT
MATTER STACK THE DECK
95.
Q&A time
portent.co/data-content Ian Lurie ian@portent.com @portentint portent.com copyright 2011 Portent, Inc. conversationmarketing.com
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