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Distance from Perfect: Marketing w/ the Human Algorithm - DDW

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Marketers tend to look for the big wins. We try to guess the algorithms - search, social, paid - then bite off huge disciplines, like content, and then beat them to death.

Instead of doing that, try hacking the human algorithm: We all measure the world in terms of distance from perfect. Use that, improve your marketing one small bite at a time, and you'll be successful.

Publié dans : Marketing
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Distance from Perfect: Marketing w/ the Human Algorithm - DDW

  1. Distance from Perfect Ian Lurie CEO, Portent @portentint
  2. Ian’s Roofing
  3. AAAIan’s Roofing
  4. AAAAAAAAIan’s Roofing
  5. WHAT WE GET
  6. As a explicit art fashionable for an advertising organization, you will job to assist put up for auction customers' crop and/or armed forces to their aim marketplace by your original skill and technological ability. Your skills and ability will be used to put the clients' offerings and brand image in the best possible light, whether through television, the Internet or various print mediums.
  7. back the @#$! off
  8. PerfectMe
  9. Chase this mwahahahaha
  10. Perfect I’M SO CUTE & FLUFFY. REMEMBER ME IN YOUR DREAMS.
  11. Imperfect you’ll remember me. in your nightmares.
  12. The human brain measures Distance From Perfect
  13. It’s programmed into us might eat us
  14. It’s programmed into us
  15. Perfect
  16. No eyes Perfect
  17. No eyes + overbite Perfect
  18. No eyes + overbite + hairless Perfect
  19. No eyes + overbite + hairless + chews through concrete Perfect
  20. It’s programmed into us It’s the sum of many things
  21. It’s programmed into us It’s the sum of many things
  22. It’s programmed into us It’s the sum of many things
  23. Every algorithm wants minimal Distance From Perfect money money money
  24. Ian Lurie I Portent I CEO I ian@portent.com I @portentint
  25. PPC Quality score
  26. An Adwords quality score of 1 can increase click costs 600%
  27. Facebook
  28. yo Google
  29. Successful digital marketing minimizes Distance From Perfect
  30. Will Ask 10,000 blog posts move me closer to perfect than my competitors?
  31. 5,000 blog posts i need more blog posts!!!!
  32. 5,000 blog posts 10,000 blog posts !!@#)(*!$!!
  33. Broken links + slow + writing + fewer blog posts Perfect Them Me
  34. Broken links + slow + writing Perfect Them Me
  35. CONTENT
  36. it’s all content for @#$)(!*@ sake
  37. Will Ask using the right words move me closer to perfect than my competitors?
  38. “I sell athletic footwear! Not running shoes!” “Philistine!”
  39. Hidden for “privacy”
  40. Adwords Keyword Planner
  41. AUDIENCEGoogle Insights for Search
  42. Onsite search data
  43. MOZ Keyword Explorer
  44. MOZ Keyword Explorer
  45. Will Ask being fully descriptive move me closer to perfect than my competitors?
  46. The blank sheet of paper test
  47. Would this, written on a blank sheet of paper, explain the contents to a complete stranger?
  48. No Supreme Court Tries Sodomy
  49. Yes Supreme Court Tries Sodomy Case
  50. NEW PRE-OWNED SPECIALS Could be anything Navigation Spoke n Spoke Car Company
  51. NEW GM CARS PRE-OWNED SPECIALS Fully descriptive Spoke n Spoke Car Company Navigation
  52. Title tag
  53. Title tag
  54. No New & Used BMW 330e for sale Title tag
  55. Yes New BMW 330e for sale Title tag
  56. No The Pedal Pusher Title tag
  57. Yes Bicycles and bike repair – The Pedal Pusher Title tag
  58. Description tag
  59. Use your highest-clickthru PPC ad text as your description tag -Wil Reynolds Description tag
  60. Ian Lurie I Portent I CEO I ian@portent.com I @portentint
  61. Ian Lurie I Portent I CEO I ian@portent.com I @portentint
  62. Screaming Frog
  63. Title tags Screaming Frog
  64. ALT attributes Screaming Frog
  65. Headings Screaming Frog
  66. Will Ask getting relevant move me closer to perfect than my competitors?
  67. AnswerThePublic.com
  68. Least DFP = The Answer Box
  69. Least DFP = The Answer Box
  70. Higher relevance score
  71. we are pleased
  72. Gets shared Gets linked
  73. Will Ask fewer mistakes move me closer to perfect than my competitors?
  74. Want to be in the top 5% of all web sites?
  75. Check your spelling.
  76. CREDIT:ZEKEMILLER,TIMEREPORTER
  77. THATFEELSLIKETHIS
  78. Grammarly
  79. Grammarly
  80. Hemingway App
  81. Hemingway App
  82. Perfect Them Me
  83. Relevant Perfect Them Me
  84. Relevant + mistake-free Perfect Them Me
  85. Relevant + mistake-free + useful Perfect Them Me
  86. Relevant + mistake-free + useful + fully descriptive Perfect Them Me
  87. SPEED
  88. WHY? $- $10.00 $20.00 $30.00 1 2 3 4 5 6 7 8 9 Load time (seconds) Page Value vs. Load Time
  89. Will Ask faster-loading images move me closer to perfect than my competitors?
  90. PNG for vector/few colors JPG for photos/lots of colors
  91. 5kb png 30kb jpg
  92. 700kb png 64kb jpg
  93. 1.1 megabyte jpg
  94. 270kb jpg
  95. Imageoptim (MacOS), Caesium (PC)
  96. 270kb jpg Use Layering
  97. Will Ask cleaner code move me closer to perfect than my competitors?
  98. 35,000 lines of code
  99. Oy
  100. Perfect Them Me
  101. Compressed images Perfect Them Me
  102. Compressed images + image format Perfect Them Me
  103. Perfect Them Me Compressed images + image format + code that isn’t painful
  104. HYGIENE I WILL $#@! IN EVERY CORNER OF THIS HOUSE
  105. Will Ask fixing broken links move me closer to perfect than my competitors?
  106. Screaming Frog
  107. Screaming Frog
  108. Product
  109. Links
  110. Poof
  111. Your customers
  112. Social media
  113. Search engines
  114. “Sorry, this isn’t available. Here are some other options. Or, we can notify you when it’s back.”
  115. Preserves authority Avoids redirects and broken links Makes visitors happier
  116. OpenSiteExplorer.org
  117. Will Ask fixing broken external links move me closer to perfect than my competitors?
  118. Their site Your site Unhappy visitors Lost authority
  119. Bing Webmaster Tools
  120. Google Search Console
  121. OpenSiteExplorer.org
  122. Will Ask using the right response codes move me closer to perfect than my competitors?
  123. Page is good = 200
  124. Page replaced forever = 301
  125. Page replaced for now = 302
  126. Page gone = 404
  127. It all broke = 501
  128. Will telling browsers a broken link isn’t a broken link move me closer to perfect? liar liar pants on fire
  129. Will telling browsers a broken link isn’t a broken link move me closer to perfect? all is forgiven
  130. Will Ask removing duplicate content move me closer to perfect than my competitors?
  131. /purplepeopleeaters /purplepeopleeaters?p=1
  132. www.mysite.com www.mysite.com/index.html mysite.com whoa say what now?
  133. Costs you “crawl budget” i’m outta here
  134. Google Search Console Google Search Console
  135. Screaming Frog
  136. Excel detect duplicates
  137. Perfect Them Me
  138. Working links Perfect Them Me
  139. Working links + offsite links Perfect Them Me
  140. Working links + offsite links + server response Perfect Them Me
  141. Working links + offsite links + server response + uniqueness Perfect Them Me
  142. rel=canonical?
  143. Working links + offsite links + server response + rel canonical Perfect Them Me
  144. Will Ask interstitials move me closer to perfect than my competitors?
  145. sniff
  146. Interstitials Perfect Them Me
  147. MAKING PEOPLE DO THIS MAY BACKFIRE
  148. IF THINGS GO WRONG FIX THEM
  149. DFP SHRINKS A LITTLE AT A TIME
  150. DFP SHRINKS A LITTLE AT A TIME How it looksFeatures and design
  151. DFP SHRINKS A LITTLE AT A TIME How it looks How it drives Features and design
  152. DFP SHRINKS A LITTLE AT A TIME Features and design How it drives Smells nice
  153. DFP SHRINKS A LITTLE AT A TIME Features and design How it drives Smells nice Works
  154. Content Speed Hygiene Don’t @#$! Up If you do, be nice
  155. THE MAGIC, RAINBOW-FILLED FINISH
  156. THE MAGIC, RAINBOW-FILLED FINISH phrrbt
  157. THIS IS FUTURE PROOF
  158. THIS OPTIMIZES FOR THEIR ALGORITHMS
  159. BY TAPPING OURS
  160. CEO, PORTENT portent.com @portentint ian@portent.com Small, unmarked bills only The Links: http://portent.co/dfp-ddw

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